6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

Reader Comments (43)

  1. Jerod and I are Hangout hotshots, aren’t we Jerod? πŸ™‚

    Awesome post. Something I really want to get more in to given that I deleted my G+ account last year and went from several thousand followers to just a couple after I re-activated.

    Although, more of my face my scare people off. So now I’m confused…

  2. On my second day at Gary’s agency I was shown a slide of the platforms we onboard our clients to. “Oops, Google+ shouldn’t be on there anymore. We no longer recommend it,” the presenter said.

    “Yeah, Black folks are not on there” the other new employee chipped in.

    I sat back and smiled. At the time I had 3k Google+ followers. That’s double of what I had on Twitter after 6 years of activity. Also, I’m Black, so I definitely know people like me are on Google Plus!

    I became something of a Google+ evangelist at VaynerMedia. When one of my posts began to trend I sent out a mass email letting my co-workers know I had 300 shares and counting (click my name to see the post).

    After I was no longer at VaynerMedia Gary agreed to allow me to interview him – on a live Hangout! I don’t think Gary hates Google+. He just doesn’t see it as a deep relationship, social platform. He sees it as a broadcast platform, like YouTube.

    Here are my thoughts on how Gary would use Google+ if he started over today: https://plus.google.com/+HashimWarren/posts/aorcvmwiwCL

    • Another “in defense of Gary” reply: Right hook is really about micro-content — the vapid, flash-in-the-pan. So the long form platforms like Google+ or YouTube aren’t treated … so maybe this book wasn’t meant to cover it. I would’ve been interested in his comments about Medium, another platform he’s high on.

  3. Google+ rocks! Authorship is a must-have for serious writers IMHO. Hangouts are the icing on the cake. Hangouts on the air can provide tremendous reach. Recording them creates embedable video assets. Very powerful.

    I very much look forward to the Copyblogger hangouts in 2014!

  4. Great article and I really like Google+, I’m sure it’s gonna be more and more important in the future.

    Just one question that actually hasn’t anything to do with the article: what’s the new social share plugin called that you guys use on Copyblogger?

    Thanks in advance, I like them a lot!

  5. thanks so much for including me in our article Demian, and I agree that Gary would rock the house if we would just give G+ a real chance.
    He would love Hangouts once he started using them!

  6. Oh wow. Gary isn’t for Google+? I haven’t read his book yet. How can he not give it a chance?

    I use Google plus today and use it to build an audience for my site.

    I think it is one of the best social media sites to use and one of the best places to engage with.

    The communities are some of the best found on there and so much better than the groups on Facebook.

    How can I forget? Hangouts are the cream of the features of Google plus.

    If you have a few friends and want to converse over a topic, why not use the best there is: Hangout from Google plus.

    Defending Google plus, nice πŸ™‚

    – Samuel

  7. Enjoyed the post and looking forward to Google Hangouts in 2014 with Google Glass πŸ™‚ I really like Spreecast but use both platforms depending on my audience and clients. Once again, excellent overview and tips. Thanks and happy holidays!

  8. Oh noez, Gary “storytelling is a new concept” Vaynerchuk doesn’t like Google Plus! Nevermind that he regularly posts there. I know because I see his stuff in my feed all the time, even though I’m not connected to him. Or at least, he pays someone to post there on his behalf.

    And this guy’s supposed to be a content marketing expert?

    Thank you Demian for speaking the truth. Although I think the link to his book is unnecessary.

  9. Great article. I’m about to shift more of my technology to Google. I was looking at hangouts as a virtual meeting tool, but the broadcasting part has piqued my interest. Thanks!

    John Cameron
    Rock Solid Business Coach

  10. I feel as if my two worlds are colliding! Of course, you all know each other. But I had my Copyblogger people siloed from my Google Plus people…and now the Circles have become blurred.

    As we say here in Hawaii, “small island.” Small island, indeed!

    Looking forward to all of the wonderful things coming in 2014. Jane Friedman’s Scratch Magazine, Chris Brogan’s Owner, Copyblogger HOA, Entreproducer’s new focus/brand, and [fingers crossed] some affordable bundles for lean & agile entrepreneurs from Scribe-StudioPress-Genesis-Synthesis-Premise.


    Talk about sugar plum faeries dancing in my head!

    Merry Christmas!

  11. Hey Damian

    I envy your ability to churn out quality material consistently. #Hugs πŸ˜€

    Yes, I do believe Hangouts are fun and versatile ways to educate, engage and excite. And I am definitely looking forward to your HOA! #excited

    I am have heard wonderful things about Gary’s book from several sources – a sure Kindle addition! πŸ™‚ Of course, I have also heard a lot of negativity on Google Plus because of his ‘attitude’ towards the social media platform. LOL

    Personally, I believe every social media platform has its own strengths, weaknesses, language, etiquette and ‘personality’. There is no one right answer. So it is always fun to experience different viewpoints about the Famous Four (F, G, T, P) πŸ˜€

    Thanks for another worthwhile read

    • The questions at the end of each chapter are worth the $13 for the Kindle edition alone … help you make sure you are providing the right content in the right context for each platform.

  12. I heard an interview with Gary Vee on Michael Hyatt’s podcast last week. I was really surprised he didn’t list G+ as one of his go-to networks. Lot’s of potential being wasted, if you ask me, but very few people do well on the full spectrum of Social Media across the board. Almost every Social Media Superstar I’ve seen has just one or two key online outposts.

  13. Hello,
    What would be the best ways to set up hangouts for music? I want to start a hangout where i can play music to the other viewers, what are the best ways to go about doing this?

  14. Exceptional as usual, Demian.
    Of course I don’t have to be sold on the benefits of Hangouts On Air, but I often find myself doing just that that to G+ cynics.
    This article is more ammunition.
    I’m looking forward to the new Copyblogger HOA series in the New Year.

    Wish you and the family a great holiday!

  15. Wonderful post on Hangouts. I think more and more people will begin to discover the amazing things that are happening on Google+. I honestly think we will see a full-blown explosion in 2014!

    It was great to see so many of my favorites referenced and quoted here. Hope you will let us all know when you have your 2014 Hangout ready for us – sounds like fun!

    And thanks to Krithika for referencing Gary’s book. I’m definitely going to have to check that out.

  16. Thanks..great post…Getting good with Google Hangouts is, like anything else, just about practice and getting comfortable. As we learned. πŸ™‚

  17. Just read this post, Demian, and glad I did.

    As the moderator of a Google+ group, we’ve been having lots of recent discussion on what conferences to attend and how to interact & network at them. A gal in the group has been to lots and lots of events and has offered to host a mini “training” hangout for the rest of the group’s members. It’ll be our first hangout and I’m excited to see how it goes — I’d like to keep offering these training/info sessions to my group members!

    Looking forward to your hangouts next year! (Also, if Gary thinks G+ is worthless, does that mean you’re his devil’s advocate?)

  18. I think more and more people will begin to discover the amazing things that are happening on Google+. I honestly think we will see a full-blown explosion in 2014!

  19. Is there a way to get a snapshot of who has attended a hangout once you go off-air?

    I have a feeling there is going to be an obvious way to do this, but that obvious answer eludes me.
    Any suggestions?

    • Great question Mike. I haven’t found one. The YouTube video will show you the cumulative numbers, but I don’t know how to see it by specific name.

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