Heads up, today’s the last day to download our free 22-page content marketing ebook without registering first.
I wrote this piece to explain the integrated process of content + social + search as an introduction to an entire series of in-depth follow-up ebooks, seminars, and other educational resources.
There’s no charge … and no email address required until the end of the day. So go grab it, and if you like what you see, register for access to the entire ebook series that follows (link at the end of the book).
Download The Business Case for Agile Content Marketing here.
P.S. Please share the download page for me, okay? Thanks!
Reader Comments (28)
Downloaded the ebook, will read it now thanks a ton this is an interesting topic.
Jason Parker says
Cool. I’m about to download it and check it out.
You have an interesting take on the role of content vs advertising.
The reason I say this is because people may say that they want content when deciding on purchasing a product.
Although what may REALLY sell them is advertising.
Just like people say they don’t like longform sales copy, yet longform sales copy typically outpulls short copy.
“Buyers are liars,” as they say.
They say they buy based on rational reasons (which may include content), but they actually buy for emotional reasons (what the product will do for you (salesmanship).
But I think there’s a way to blend the two together… A more advertorial approach where you give content and sell at the same time.
Thanks a lot Brian i got the pdf and checking it out. Let me now work towards my content + social marketing success. Cheers
David Gray says
I downloaded and read it this weekend. Great book – looking forward to the next three. Thanks!
Ben Troy says
Today consumers are more empowered, impatient and skeptical. Theyre conditioned to tune out ads, and they are aware when they’re being sold to. With content marketing, the goal is to proactively deliver value to your audience to become a trusted resource with an authoritative voice and a loyal following. The idea is that as you continue to publish, your followers will share your content, be brand advocates and – in their own time , as educated consumers, reward you with their business.
Alex @ How To Start A Blog 101 says
Awesome eBook so far Brian, read the first bit and I loved the section on why people decide to buy, interesting stuff, going to read the rest tonight! Thanks.
Lara Bartlam says
Thank you Brian.
I am one of your beautifully trained content marketing customers. I actually have to stop myself from pressing the BUY NOW button on every product you send out and it amazes me how strong the impulse is even if the product is too expensive and not vital yet in the evolution of our small businesses. So, I will continue to learn from Copyblogger and Third Tribe and perhaps eventually earn enough to click anywhere I damn want 🙂
Barry Desautels says
Very good advice and information Brian.
Thank you. I am inspired by your words.
IGIRANEZA Raymond Olivier says
I would like to thank you very much for your skills Brian. I’m thankful and I really found it helpful
See you next
Rickie Maynard says
Wow! Amazing free of charge content marketing ebook. Thanks a lot Brian for such a helpful way your using to help as many people as you can! You are actually a great mentor, keep up the great job. I love your content; very encouraging and inspiring. I look forward for your next!
Great topic and a very good ebook. More importantly, thanks for making the whole process of getting the PDF or ePub hassle free.
HI! downloaded the book and topic seems to me very interesting and really enjoying reading books on content marketing.
Thanks for sharing great valuable resource 🙂
Sherrell Qualls says
Thanks for the link. I think it is a great site… but hey, do you really think this Business Case for Agile Content Marketing is different from all others? Is it better?
Isabelle Boulet says
I have a suggestion for another eBook: the research that you refer to on page 18.
Brian Clark says
Coming. But that type of research is what Scribe makes easy. More on that soon. 😉
CJ Dellatore says
Really important information, thank you. My SEO consultant is good, but your input is always invaluable.
Hashim Warren says
As along time Copyblogger reader, I did not expect to learn anything new from this ebook. I was wrong.
Not only did I take away new insights, but this ebook synthesized key points that were just floating around in my head.
Sonia Simone says
Right on, Hashim, glad we can still teach ya something. 🙂
Brian Clark says
Thank you Hashim … that’s one thing about this space, there’s always new stuff to learn. As soon as I manage to learn those things, I share them with you. 😉
Oh boy! It’s going to take some time to read the 21 page PDF. I am going to go through it this weekend & will let you know what I think of it.
Paul Ahern says
I downloaded, printed-out, and sat down with this book, and was amazed by how rich it is with solid conclusions and insights about content marketing. I love Copyblogger, because they never fail to deliver!
The analogy about Google being a bright toddler who needs to be spoon-fed info, the diagram showing the relative importances of search, content and social, the notion of studying your audience’s language in order to speak to them in their vernacular more effectively, the ready/fire/aim strategy… the list goes on. I am incredibly impressed.
The main thing I need help with now is figuring out how to get my small new audience to opt-in to my email list. My main goal now is just consistently creating content, and hoping they start to opt-in. So many different subjects to study, reltated to content marketing!
Anyhow, thank you Copyblogger, for your consistently useful and inspirational articles. Keep it up!
Brian Clark says
Thank you, Paul! Hearing that makes my day.
Just checked out the ebook, nice work! I agree, content marketing is all about putting good content and value out there first to attract your target audience.
Nikki Assalone says
I’m a little late to the party so perhaps I’ve missed the opportunity to download the 22 page ebook…???
The link leads me to a registration page for a series of four ebooks. I’d love to check out the first book before registering (god knows my inbox will thank me for scrutinizing before inviting more incoming instruction, valuable as I’m sure it is). Is it too late to get this without registration?
Brian Clark says
Sorry Nikki, we offered it for a week without registration. That ended yesterday as the post says.
Don’t worry though — registration is quick and painless, you’ll be sure to get all the content in the series, and we don’t bite. 😉
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