Let’s say you want to blow up a lab. What do you do? You take two explosive chemicals and mix…
How to Avoid Insulting the Intelligence of the Reader
How To Avoid Overdoing the Curiosity-Factor In Your Headline
How to Jolt Your Reader Into Paying Attention
Why Urgency Succeeds Like Nothing Else In A Bad Economy
How a Few Measly Words Can Dramatically Improve Your Blog Headline and Content
The Problem with Waffly Headlines
Headline writing is an art, right? No it’s not. But you can’t have waffle. So how would you define waffly-headlines?…