Three Killer Content Strategies for Building Affiliate Marketing Assets

Three Killer Content Strategies for Building Affiliate Marketing Assets

Reader Comments (31)

  1. Sometimes I realise I’ve been working my a** off, but doing the wrong thing. So all the hard work is for nothing.

    Those realisations come when I read posts like these..

    Thanks for the info.

  2. Ask and ye shall receive. Thank you so so much, Brian. (okay I have mistyped your name three times this morning as Brain….is that freudian or what? 🙂 ) Bookmarked and in the plan. Look forward to the rest of the series. All best, Jan

  3. Hi Brian, newbie here. Love the series and the posts. 🙂 Many other posts I subscribe to go into folders for “if I get around to it” reading. But yours get read right away. And all the way through!

    Question: When you stated: “make money by covering topics that can be supported by (among other things) lucrative affiliate programs. Your overall strategy involves matching up desirable topics with profitable products and services.”

    Should an affiliate marketer create one in-depth website for one particular product or product category? Or One website with separate landing pages for many products, related or not? Or should landing pages be just one individual websites with one affiliate product and few or no links?

    I’m trying to get started here and need help with this issue.

    Thanks for the help.

  4. Should an affiliate marketer create one in-depth website for one particular product or product category?

    Angela, I like to create sites around topics, build authority, and then explore the universe of affiliate opportunities within that topic area. For example, the email newsletter Early to Rise provides content related to health, wealth and personal development, and those 3 areas are also some of the most lucrative for the direct marketing of products.

    There’s a link in the authority site section that goes to an article by Sugar Rae, and she also does this stuff for a living. She has a great description of how she builds sites around topics, and then builds related satellite sites around products.

  5. Great advice – build deep content based real sites and play by the tried and true rules of content is king.
    Spammy sites need to slapped a bit and affiliates, including myself, need to create the authority you are talking about.


  6. My fave…regarding an expert site…

    * “…If you take the time to do it right, you have a truly defensible online business that can’t be crippled by an algorithmic alteration.”

    You hit it right on the nose!

    * It’s about taking the time to do it right.

    * It’s about creating an online atmosphere that’s characterized by a richness and tone that’s not found too often online…

    — Now THAT’s the key that keeps you from being too worried about some future algorithmic shake-down from the search engines!

    Thanks for sharing your rich insight!

    * You never cease to amaze me!

  7. Excellent article (Stumbled). I have started to build my blog into an authority site by writing content on a regular basis that is useful to my readers.It takes time to reach the kind of authority that converts into dollars.But, by writing excellent content it is just a matter of time.

  8. I think that so many start with the “stick a banner on my blog” mentality to affiliate marketing and then are let down when this doesn’t work. It is a process and it is work.

  9. Brian thank you for your great information. Any suggestions I can get to help me optimize my sites and increase my income is greatly appreciated. Thanks again.

  10. Great piece Brian. I like the example you gave about having the ‘right’ people on your list, instead of just tons of subscribers. Most people seem to overlook that key point, but it plays such a crucial role in the success of your affiliate marketing campaign.

  11. You know, from the beginning we heard build that list, and 80-90% of people don’t do it. You don’t have to do it all the time because sometimes all we can do off those people is make a quick buck, but in most cases you should do it.

    The list does not have to be huge, but it is important to build it. I have few small lists, around 100 people each, and some even 25 people, and one list of 100 people actually made me over $600 and I still earn commission on some reoccurring sales. So make sure you do really build that list!

  12. Link Building on Keyword Domains,
    that’s right, and not only because of the algorithm effect advantage, but visual insta-credibility added trust, and its effect on brand building. If it’s a memorable 1 to 2 keyword domain. The compounded effects are huge.

    Anyone can benefit from them.


  13. As often happens in this realm, I’ve stumbled onto this site only as recently as today. It is my good fortune that this has happened because there are many other titles I’d like to explore. Including your next one on copywriting. I appreciate the advice about being selective when it comes to cultivating an affiliate audience. I have to keep that one at the forefront of my mind.

  14. I have been so busy with fine-tuning a multitude of site fundamentals that the creation of a subscriber list slowly slipped out of focus. Thank you Brian for assisting in returning my focus to a key aspect of affiliate marketing – The Subscriber List!!

  15. Choosing the niche, making a research and competitor analysis are the first and probably the most important steps. After that there can be many different ways to approach the market and sell items or a blog, website or through social media.

  16. Very informative but I guess it’s way beyond the comprehension of ordinary bloggers like me. For example you keep saying “inbound” links. What are they? And “keyword domains?” Can you give examples of these? For all I know, sifting through thousands of keywords is enough for one to spend the entire day on and yet, in the end, he still wouldn’t be the wiser which keywords to choose because these things keep on shifting.

    • Joseph, inbound links are links to your site from other sites.

      A keyword domain is a domain name that features a phrase that people use to find the information you offer. In fact, you almost have one yourself. “Home biz” is short for the keyword phrase “home business.” Another keyword phrase people use in your niche is “work from home.” You do keyword research to find out the language your target audience uses so you can write articles that speak that language back to them.

      Hope this helps.

  17. This is a great article. Thanks for teaching affiliate marketing in an IMfSP sort of way. In the ‘List Building with Paid Traffic” section there is a link to an article about sending people to an offer as soon as they sign up. This is very interesting to me as I’ve been told that you shouldn’t send people an offer right away. Problem is the link to the Partick Coffey article is no longer there. I know you don’t control other people’s websites but could you link to another relevant article? Thanks guys. Copyblogger is the best!

  18. }hey guys great stuff… but this link is not working: Read more about that from Patrick Coffey.

    It´s a 404 error.

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