How to Master the One Trait That Makes You Unstoppable

How to Master the One Trait That Makes You Unstoppable

Reader Comments (34)

  1. I actually love this evolution. I am just starting but thinking that you dont have to compete with trash helps reassure me I’m doing the right thing by having standards.

  2. I agree with you 100% about the evolution of SEO. What used to work doesn’t anymore and websites that refuse to change with the times are going to get left behind. It’s survival of the fittest in today’s marketing world.

    • Out there in the real world of small business, too many SEOs are still promoting keyword stuffing, unreadable meta descriptions, and lame little tricks like stuffing keywords in white text on a white background.

      Real SEO experts are preaching content, but it’s a tough sell because it’s not as easy as the silly games. But if the games don’t work, the effort and expense are simply wasted.

  3. I’ve been seriously thinking about getting into online education/blogging/internet marketing trioka, especially given the state of the economy. Serendipitously, I found your site. Sign me up! (actually, you don’t have to as I already signed myself up). Thanks!

  4. Watching the evolution online used to be pretty scary. There was a sense of “oh crap, what’s going to work tomorrow.” But it gets more and more reassuring when you see that all the trends point to lessons like provide more value, build a real business, focus on the long term, educate. That’s much less scary than chasing down the new strategy du jour.

  5. Sonia,

    I love reading your posts, always.

    This got me banging my feet and raising my arms in my chair as I began to read:

    “You survive (and thrive) by being the most adaptable.”

    Oh so true, so true. True growth spawns from this. Here we get to enrich ourselves and become better.

    I have a movement studio where I teach people how they are able to move all sorts of ways that is anything but tight and boring…thus you create an adaptable body.

    Thank you for bringing the meaningfulness of adaptation back to this wild, wild west of the internet.

  6. I like the SEO evolution, it is still evolving and changing. There is no constant market now, so we have to move along with it otherwise we will end up playing a catch-up game.

  7. Great post, thanks Sonia!

    It’s got me fired up to go through the Teaching Sells course again… And tackle a whole new project despite the income it’s already bringing in every month.

    Curious… Do you think the online learning business model might shift in the future as well? But then I guess the content inside Teaching Sells will shift with it, right? 🙂

    • I do — in particular, I think the variety of business models will expand. In fact, we’re going from the 7 business models we had last year to 10 this year. 🙂 We’ll also have some nifty new tools to talk about that make delivering the education much simpler and more straightforward.

      Teaching will be critically important as long as we’re in this period of intense change (I would imagine it will be a generation at the very least), but how that teaching is delivered will evolve, and yeah, we’ll evolve with it. 🙂

  8. Great post! For those of us who love the craft of writing “something people actually want to read” and actually changing people’s lives, etc. – these are exciting times. Thanks for always cutting through the “noise” and creating thought-provoking content.

  9. You always give good insights into things for people or businesses that have depth, instead of just “surface” information. This business is definitely not easy and it’s always refreshing to read about what could happen if you actually build something with a solid foundation. Thank you.

  10. Great post Sonia – so Darwinian 🙂

    As always, your writing is so well organized and substantive.

    I’m delighted to know that I’ll be able to learn a a lot about these topics all in one place.

    Look forward to your course. Thanks.


  11. This post has me so excited because I see the way online businesses are moving and it just gets me all worked up. I am so excited to be in this industry. The online businesses are the new Mom & Pops like the ones that built our country. We are building virtual communities, digital conversations and villages that move at the speed of technology.

    I agree that the future is in teaching, but I think that it will need to be done in a creative way. In my opinion people are going to be watching and following. They are going to be looking for people to ‘show’ them – and they will not be looking for lousy ‘how to’ bloggers. I can’t wait for good SEO to take over. I can’t wait for the great writers and bloggers to earn their place – and hopefully I can inspire others to do it and to ‘show’ them how.

    I am focusing on creating my blog to be a resource of information for personal growth, spirituality, creative writing and marketing for the artistic business owners. I am definitely signing up for your list.

    I love the metaphor of the swan.

    • Nicole, I agree with that — it won’t be enough to teach, we’ll need to teach effectively, for the audience we define and attract.

      As we all remember from school, there’s a big difference between a good teacher and a poor one.

  12. I’ve felt this way for a while now with the escalation of outclevering precedents. But, how do you sell it? It seems like the gatekeepers are trending to implausible wow moments. Is there any way to circumvent the minions of bad writing?

  13. Hello Sonia,

    I’m completly agree with you sonia. evolution in all digital marketing filed is taking place and we have to match up with evloution for being more productive. if not then we remain like dust floating arround internet – they hardly get seen and eventually settle at the bottom of digital marketing basement…..

  14. Adapt or die, that is very true, and helpful to realize, thanks.

    As far as the evolution of SEO goes, I think it’s at a good spot right now. Like you said in your podcast, it’s now easier to understand how to do it, yet harder to actually do. But much better from the standpoint of the person searching, who gets a lot better content.

  15. Loved this! When I open emails from Copyblogger I play a little game and try and guess who the author is as I suck in all the juicy contents. It’s a thrill (OK – tiny, teensy thrill) to get to “About the Author” and confirm I’m right. I’m becoming a bit of a master at it. Today I was spot on! Thanks for another great post.

  16. This is a wonderful post. Just last week I was talking to my friend about the timeline in facebook and how the younger generation is loving it while we are left feeling silly about all these changes.

  17. Great read. It is really true how we do need to evolve, isn’t?

    It almost seems that the ways online are keeping up with the speed of the technology field. This reminds me of Bruce Lee, I think he had a point when he said, “be formless like water”.



  18. Hey Sonia,

    This is a great post. I was especially struck by your section on SEO, as the points you make align so well with my own approach. I have dabbled with ‘grey’ or black hat SEO, but it is something that I am moving away from. Although I recognize that money can still be made with the ‘Bonnie and Clyde’ tactics, I do think that the writing is on the wall. I’d rather be premature in ‘switching sides’ than realizing a few years down the line that my skills are obsolete.


  19. Brilliant post, especially re. the ebook. We’ve just finished our own ebook that is focused on launching a fashion label and it’s doing pretty well so far. Keep up the good work!!!

  20. I should definitely put some more thought into the online education model. That’s one that’s been in my peripheral vision for a while.

    And it’s certainly one that will have tremendous demand moving forward. It’s not just a niche in a new space; it’s a niche that will be stealing “marketshare” from traditional education providers, even those who don’t think of themselves as commercial ventures.

  21. The online education model is truly the best converting type of blog. Whether you are educating your customers or fellow freelancers you are sure to gain a good following.

    This is a great article. Cheers!

  22. The way people do business has changed more over the past ten years than it has for the past fifty years. This is good for consumers as well as businesses. As we all try to outdo each other in terms of the value we provide. Sharing expertise or best practices in terms of effectively teaching others how to do things right is one of the ways we can all cope with the changes we are experiencing.

  23. Sonia, this is a great insight. Blogging has changed much. Ten years ago there wasn’t much competition and the blogosphere didn’t exist. There was nothing called as a crowded niche and all niches were profitable.

    Now things are changed. Everyone wants to get rich quick, make money online, and rank #1 on Google. Crowded, competitive – but sadly the competition is not healthy leading to black hat methods and poor quality content. The competition really adds nothing to the blogosphere but only damages it!

This article's comments are closed.