3 Unexpected Ways Writers Deliver Value (So They Can Charge More)

3 Unexpected Ways Writers Deliver Value (So They Can Charge More)

Reader Comments (20)

  1. To say writers run the show is in my experience not true. In copywriting, the client runs the show. In publishing, the publishers and editors run the show.

    • It was more of an inspirational piece, Bob. The odds are stacked enough against writers without the self-doubt that is all too common among those who have the talent.

    • Glad you made that point Bob – article left me thinking “I must be doing something wrong”. I’m all for inspiration (Brian), but I also like it mixed in with a splash of reality.

  2. A clear communication between you and the client helps iron out possible misunderstanding on expectation that would not be possible to meet. That’s why its always necessary to clear when setting expectations. Great tips

  3. Great tips, I found that adding extra value to a client in writing about house plans let to more work. I offered sound SEO advice, topic ideas and so on, and ended up writing for them repeatedly once I proved my value.

  4. Copyblogger has been one of the most inspirational blog in my blogging career. From this blog I have learned many things about blogging. Yet it’s really a great pleasure to read this article and getting the important information.

    Thanks a lot Pamela Wilson, for the great article.

  5. Looking at it from the client’s perspective here, I really liked your tip about seeing the strategy and rising above the word count. A good writer is one who understands my goals and delivers a piece that is in tune with that.

    • Every piece of content fits into a bigger picture. Writers make themselves valuable when they take the time to understand that picture and the create content that fits.

      Thanks for the comment, Anne. 🙂

  6. What an inspirational article?

    In my career as a freelance writer, one of the ways I over deliver on my promises is by using credible statistics and case studies in my content. Clients love it, and customers cherish it.

    Thank you Pamela for these out-of-the box writing ideas.

  7. Great Article..! Thanks for sharing great tips like ‘wrap up your project with a remarkable bow’ it’s can gain value and trust for long term relationships with clients even when followed properly for quick or small projects, as per my thinking.

  8. Very well put. Most witers (and professionals for that matter) do not consider the contact with the cliente after the proyect has finished.
    This is a great momento to see what where the results of your work and get some future jobs too

    • After the project wraps is such a great time to reach out, IMO. Not something we always think about, but doing so helps us to stand out from everyone else!

  9. Writers that are an authority within a niche/industry and that understand the SEO value. For example, writers that understand citing or linking to articles they reference, using images/stats in their writing and making what they write easy to read with short paragraphs and bullet points ect…

  10. Very interesting and valuable article. However, I agree with Bob Bly above. Writers definitely don’t run the show when a PR agency is acting as an intermediary. The writer is trying to please both the editor and the end client, whose agendas are very much at odds. And often the PR person is filtering everything, so the writer doesn’t get to talk to either the editor or the end client. Try to sound authentic as the voice of someone you have never met or talked to or communicated directly with in any way! The one thing the PR person really needs to do BEFORE the writer even gets involved is get the editor’s requirements and the end clients wishes close enough to each other that the writer can bridge the remaining gap. In my experience, that just doesn’t happen these days. In a largely disintermediated, post-print world, PR intermediaries have to find a new role. Otherwise, they just get in the way and prevent everyone–editors, end clients, readers–from being satisfied. Thanks again for this great forum.

    • Agreed on all of the above Susan. If you follow the link to the “writer runs this show” post referenced above, you’ll see it refers to the fact the writing is the engine behind all marketing. Naturally that writing needs to serve the client(s).

      And I know the frustration that comes from not dealing directly with the end client! It’s so hard to do your best work when you have only partial information. That’s why I rarely work through agencies and almost always try to work directly with the client.

  11. Great job on this one! I agree that a good writer can make or break a website. The points you made here are spot on and a good reminder going forward.

  12. The way I stand out is through domain authority. As a content marketer, I write almost exclusively about the electric power industry. On first impression, clients know they don’t have to spend time and money educating me about the competitive landscape before we get down to work. I find that domain authority lends tremendous value to that first phase of the client interaction.

    Thanks Pamela for another terrific post. I’ll share this one with my network.

  13. Yes, I agree with what you’ve said so far. There is power im the pen, it can make or mar.

    A writer is like someone who holds a key that is capable of unlocking any lock.

    Nice write up.

  14. The idea here is to be more than just a rented pen, as I have found to be true in my own freelance career. Many companies, both large and small, are clueless about how to use a piece of writing once it’s done. They have no idea that in many instances having your writer do more than just write can save them time and money. That’s why I market myself as a content strategist who happens to write.

  15. Great potential in writing notwithstanding, many content writers willing to stand on their own gloss over the fact that to be truly professional, they need to work out a strategy for effectively communicating with their client to deliver high service value and ultimately command their price. Your article shows the right path to such writers. Thanks Pamela, for this highly informative post.

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