A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

Reader Comments (23)

  1. I love Bigstock too. I have been at the 7 download tier for months, and I don’t always use all the pictures, but when I do need one, there is always one that conveys what I’m trying to say. Or at least, I think it does. 😉

    • Kari,

      It’s tough to know exactly how your photos are coming across, isn’t it?

      One thing I recommend to people searching for photos to use in their marketing is to look for images that depict the transformation you want to show.

      These feel aspirational — people see them and think, “I want THAT!”

  2. Hey Pamela,
    Though I am from a design background some of the mistakes with my visual content marketing effort that are thought to be among the non-designers have cost me a lot. However, I agree with you with having images that appear fake would look creepy and off to the eyes.

  3. Hi Pamela,

    This is very useful stuff. I am still learning how to create images for my site. Gradually getting better…

    I use Google to search for images then click on Usage Rights and click Labelled for Reuse. I have been assured that these images are free to use. Please tell me they are or I have a lot of work to do…..

    I also use Canva to design images. This is just a fantastic app.

  4. Hi Pamela,

    This is fantastic advice.

    I am a new blogger, and recently using Instagram and Pinterest too. Well since August 2018.
    Totally agree with the headless pictures being a No No.

    However, I have been using pictures from my Pinterest Boards and referencing this in the captions. Is this okay?

  5. Hi Pamela, Thanks for the post. I’ve been using Pixabay and Pexels but found out about Unsplash today. Gotta check it out.

    And I do agree with Tip 3, I’ve noticed that faceless photos don’t often evoke an emotional response which indirectly hampers the marketing campaign most of the time.

  6. Great tips, Pamela! When I see fake images, I lose trust in the content, and I leave this page almost immediately.

    Visual images are really helpful, especially in long-form content. I try to use one image for every 100-150 words. And my readers are delighted, although my blog posts are always more than 5,000 words 🙂

  7. I totally agree with this article. Pictures are really powerful and they to energize the viewers thoughts and I believe they help to increase the time someone spends on a website. That 3-5 second rule is something that everyone should know about. If you don’t capture the viewer fast, you will probably loose them.

  8. Hi Pamela,
    Ooh, I love the info about headless photos. I see these all the time. I won’t be doing that again… thanks for the “heads-up.” (sorry, couldn’t help myself)

    Branding blog images is such a great tip. I recently started doing it on my business blog. I was influenced by Copyblogger and Kate Toon.

    I’m not a visual designer, so I tried Canva. But I couldn’t get it to feel like my brand…

    So, I tried putting together a few ideas with colour, shapes, and fonts on Keynote. I then copied the shapes into Photoshop (to form a frame-y thing), put a bit of text over some collages I made from stock images, and voila – branded blog headers!

    It was a challenge at first, but now that I’ve done it a few times and created a template, it’s become much easier.

    A nice professional touch. Thanks for the tips!

    – Dane

  9. Some really good suggestions. It’s amazing how many website have inferior images. Whilst it seems like common sense the points you make above are really valid.

This article's comments are closed.