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What’s New in Video Blogging?

written by Brian Clark
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What’s New in Video Blogging?

“Television is a medium because anything well done is rare.”

I’ve always liked that clever little quote from comedian Fred Allen. As a radio star of the 1930s and 40s, Allen may have been a bit biased, but here we are over half a century later, and many of us wholeheartedly agree with his sentiments about the overall quality of television. And despite the huge amount of buzz about it in 2006, you could likely replace “television” with “online video” and the statement would be even more obvious.

It’s certainly cool to watch those rare talents making great online video entertainment and news shows, such as zefrank, Amanda Congden, Cali Lewis, and of course the Rocketboom folks, just to name a few of the more prominent. And You Tube means anyone can be a star, so everyone’s got to try. Even Paris Hilton.

Of course, there are other uses for online video that have huge potential beyond entertainment. Some have already started using it as a teaching tool, and I personally think that’s where many big opportunities can be had using this powerful communication medium.

Back at my 6 month Copyblogger milestone, I mentioned in passing that I was working on a new project. It’s a video blog, and we’re just about ready to launch it.

(Which is code for ‘there’s so much left to do I don’t see how we’ll ever get it done’)

The site provides video tutorials that teach people how to effectively create, publish, market, and do business online. You can sign up for the feed or for email alerts, and you’ll be the first to receive the initial tutorials when we go live.

Oh yeah… it’s called Tubetorial.

Did I mention it’s free?

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Reader Comments (27)

  1. Fellow bloggers … Brian shows you exactly how to introduce your new offering within a post without being blatant about it.

    The complete opposite of a press release: the big news is at the end.

    nice stuff, Brian. Subscribed.

  3. Since it’s you Brian, I subscribed, but what I really wanna know: how many people are subscribing and how quickly?

    What kind of results does the master get?

  4. Martin, thanks — it’s nice when people I respect say cool things.

    Rico, you too… and Chris Pearson is responsible for the logo.

    Ted, I’ve never claimed to be a master of anything, nor could I and keep a straight face.

    But I will share the results, even though I’m really just letting my readers know first before I have to start pimping this thing out for real. 🙂

  5. Congrats. Welcome to the wonderful world of Video. It’s exciting to see you coming online.

    Hope you and all those involved have a great sucess with it all.

  7. Sounds great, looking forward to it. I’m thinking about making the step from audio to video so will be interested to see what tools you use. And thanks for the New Media School link, looks useful.

  8. That video thing will never last. People won’t want to look at video on their computer. That’s silly. How will you lure people away from the greatness that is the 1 hour forensic drama?

    Whatever you’re paying Chris P, double it.

  9. One of the great things about video right now is that it’s relatively young, so content (although growing daily) is still pretty rare. Because of that, it’s fairly easy to get a large number of subscribers in a short period of time.

    My personal experience is that by trying to create decent content, you get a large audience, many people rave, then you get featured in iTunes, and thousands of people subscribe.

    I have three shows that have been around for less than a year. One has about 6,000 viewers; one has 25,000, and one has 1,000. Although it’s possible to get that many readers in blogging, I’d say it’s easier to get it in Video Podcasting right now.

    By the way, I just found your blog a few days ago, and I’ve really been enjoying it. Great work!

  10. Perhaps you can enlighten me… I’ve been put off by video blogging because it’s I often find that I can scan text much faster than waiting for a video. With text, I can jump to a bullet or blockquote and then decide if I want to engage myself further. Video doesn’t offer me that opportunity.

    I’ve recommended to clients who do video that they don’t simply post a title and throw it on their site… they should write a short synopsis of what the video is about and why someone should take the time to watch it.

    Even worse are emails that I get for ‘video newsletters’. Here’s a post that I wrote:
    http://www.douglaskarr.com/index.php?s=inside+indiana

    Would you agree? I’d love to hear more.

  11. Good stuff…I’m looking forward to it…I spend literally hours sitting down in front of the computer reading.

    I’d like to be able to work out or do something different while still learning. And a lot of podcast are interviews and stuff, not really tutorials. So they are not as useful as a written post.

    So in my book, this is more than welcome.

  13. Bucktowndusty,

    Well, primaries on a black background look awesome!

    Actually, I didn’t use colorblender for Tubetorial, but I did a ridiculous amount of color-tweaking to get it “right.” Or to put it another way, I just got lucky 🙂

  14. Brian,
    This is a great example of the principle “The money is in the list” (, don’t tell quadzilla about that URL or he’ll complain again =P).

    I really enjoy seeing how you leverage your efforts and succeed with your ventures, I wish you the best of luck since your work is of such a high quality.

    Regards,
    Federico

  18. Opps! In that case Brian, perhaps you’re first tubetorial will be “10 ways to deal with a damn near impossible designer and have him love you for it”. 🙂

    jk Chris.

    Regards

  19. ps. (I sweat this is my last comment)

    I’m glad you called it tubetorial instead of going the way of “Snakes on a plane” and calling it “Tutorials on a tube”.

  20. In fact a few days ago one of my clients (these days we work sometimes on common projects) observed the same thing about Google Videos. They can be searched, and if you can post small videos of your business related affairs they would be found during the video searches.

    All the best for the new venture, Brian.

  21. One of the great things about video right now is that it’s relatively young, so content (although growing daily) is still pretty rare. Because of that, it’s fairly easy to get a large number of subscribers in a short period of time.

    My personal experience is that by trying to create decent content, you get a large audience, many people rave, then you get featured in iTunes, and thousands of people subscribe.

    I have three shows that have been around for less than a year. One has about 6,000 viewers; one has 25,000, and one has 1,000. Although it’s possible to get that many readers in blogging, I’d say it’s easier to get it in Video Podcasting right now.

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