How to Build a Business with Premium Content (Updated for 2012)

It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.

If you haven’t done this with us before before, let me tell you what it’s all about.

Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.

Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)

Teaching Sells is our comprehensive course about how to build a business online.

Not a “money-getting system” or some kind of “turn the internet into your personal ATM” course. There are plenty of other folks who will try to sell you that.

Teaching Sells is a course about business. How it works online, how to decide on your topic, how to find customers, how to build your site — the whole thing. Start to finish.

This is the stuff we think the Small Business Administration should be teaching you … but they aren’t.

It’s the stuff we think marketing majors should learn in college … but they don’t.

Yes, I’m a fangirl

You know those people who crash servers during launches by hitting “Refresh” until they get to order?

That was me, way back in 2007 when the Teaching Sells course was first launched. That was before I worked with Brian, before Copyblogger Media was formed, before I wrote a single Copyblogger post.

Teaching Sells was what let me make the jump into working for myself. So I think it’s pretty darned cool. But, you know, I’m kind of biased.

Eventually, I came onboard

I was fortunate enough to eventually join Brian Clark and Tony Clark in making Teaching Sells even better — adding content formats, making the material easier to digest, simplifying the course structure, and more good stuff.

That’s one reason I tend to pour my heart into these launches … I care about this course, and I’ve seen what it can do for people.

I also know how much you (and I) like awesome free stuff. So we’ve made kind of a tradition of delivering lots of great free content during our launches.

You can get all the good stuff by signing up for the Teaching Sells email list. We’ll also let you know when the course is available, so if this is the right fit for you, you’ll be able to join us.

Either way, over the next few weeks, we’ll be talking about:

• If only you had started earlier … can real people still build a business online from scratch?
• How you’re making it harder than it has to be (and how to knock that off and start making real progress)
• The best ways to make money with content in 2012
• Blogging and the zombie apocalypse
• The key element to creating a successful 21st century business
• Why advertising doesn’t work for bloggers (and what does)
• What buyers will and won’t pay for when it comes to content
• What to do if you’re not a great content creator yourself (this one is cool)

We’re also going to give away our handy-dandy 20-step road map to creating a serious, thriving business online, and we’ll throw in a live webinar to let you know more about how that works.

There’s all that, and then anything else I come up with over the next four weeks. If you see me griping on Twitter about how little sleep I’m getting, you’ll know why.

So what do you do now?

1. Go sign up for the Teaching Sells list. (If you’re signed up already, you’ll get all the awesomeness automatically.)
2. Let your email provider know we’re good guys by adding us to your approved email senders, so your content doesn’t get stuck in a spam filter.

Then hang on tight, and I’ll be talking more with you in the comfort of your email box.

Whether or not you think Teaching Sells would be a good fit, go ahead and sign up for all the free goodies. We don’t mind a bit — in fact, we love it when people put our free stuff to good use. That’s why Copyblogger is here for you every day, right?

Looking forward to seeing you there!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media and a co-creator of the updated Teaching Sells.

P.S.

Oh yeah, and of course, we’re not going to do anything weird with your email address. We’ll send you lots of valuable content and some information about Teaching Sells, and that’s it. We loathe spam and we know you do, too.