4 Proven Strategies for Finding a Wider Audience for Your Content

4 Proven Strategies for Finding a Wider Audience for Your Content

Reader Comments (31)

  1. This was a really strong reinforcement of the idea that there are benefits to providing value to everyone you interact with. Also I’m going to look into the Klout Perks.

    • I like the idea of involving them (sneezers) in projects. I do that through my podcast. They are always happy to share their ideas and have a different set of audience (my audience) listening to them and eventually admiring them and following them. It’s a win-win situation no doubt.

  2. I’m constantly reminding my clients that unless they promote their content and get the ball rolling, even the greatest blog post ever written will get minimal attention. This isn’t a “if you build it they will come” kind of world. You have to work to get your brand/content noticed, no matter how good it is.

  3. I think one of the most important points you make here is “don’t skimp” when creating your product. There is a difference between being frugal and skimping/going cheap in my opinion. You can certainly look for affordable help, nothing at all wrong with that.

    No matter what you spend though, it is up to you to have some knowledge to begin with of what will make your product look like it was done by a professional. And don’t think for a moment that your readers and potential customers won’t notice if it doesn’t. Small issues will likely be forgiven (even the pros have those sometimes) but if your product looks low end/cheap, so you do. Unless you’re going for the Walmart/Dollar store category, that’s not good.

    You don’t have to spend a fortune to create something that people will gladly share or buy, but you do have to spend time doing your homework and doing your part of the creation well.

    • That’s a really great insight to pick up, Cheryl – so many people rush to just throw something out there, and that attitude just can’t get you to anything good.

      And yes, you can do things inexpensively – be frugal, and be careful – and you’ll be forgiven some challenges, as long as your heart is in the right place. πŸ™‚

  4. Wow Danny, your (again) spot on I especially agree with your points concerning bridging a connection with your audience which you make look so easy. The sneezers portion made me smile and hope to one day to fit in the powerful category like Brian and Robert. It’s a learning process and strategies such as you outlined are recommended. DaVinci’s fame unfortunately came after his death, no one saw his brilliance at the time. As you write it doesn’t matter unless it is read and someone sees it, hopefully one sneezer does. Thanks for sharing these 4 proven strategies. Need a tissue?

    • Hey Maria, yeah, Da Vinci’s story is tragic, but also beautiful, and there’s a lot for us to learn there. It’s all about getting our ideas into the hands of the right people, isn’t it? πŸ˜‰

  5. I’ve read a number of Mr. Iny’s posts, they are generally pretty good but this one is really worth filing in Evernote. While I don’t like the term Sneezers, which is too contrived for me, the concept for building an audience is pretty sound.

    Thanks for creating the post and I look forward to your webinar on Thursday.

  6. Thank you so much for this great post! My question is, how did the Sneezers become Sneezers? Did they use these strategies too? Did some just get lucky (right content, right time. right sneezer)? Lots of good stuff!

    • I don’t think luck has a lot to do with business success (other than a few very rare exceptions). Most people have to put themselves in front of a lot of industry leaders before they find success in partnering with one or two of those leaders. I know I did.

    • The harder we work, the luckier we get. πŸ™‚

      I think that “right place, right time” is a factor much of the time — but you have to have put in the preparation to be able to capture that.

  7. Great ideas! I’m working on interviewing someone who wrote a wonderful marketing book that was just released – hopefully they’ll agree!

    People love to promote themselves, and if you give them an (easy) opportunity to do so, they’ll often take it.

  8. Got to say you are spot on Mate. The “sneezers” thing couldn’t be more true. I think finding them and reaching out to them is one of the most difficult but most important parts of the process.

  9. Sneezers – I like it! It’s crossed my mind to reach out and start relationships with them, but honestly, I’ve never gone through the trouble of trying it. This post is a good reminder and prompt to reach out to a sneezer!

  10. Danny,

    Thanks for sharing the story about Leonardo da Vinci. This is a great reminder about the important of marketing.

    The first marathon is the journey of creating an outstanding product/service. The second marathon is the journey of getting lots of other people to know about it.

  11. Hi Danny! Yes, without any promotion, even the best content will be stay unnoticed. I love the idea to reach the “Sneezers”. But, it is really not easy to do. It requires long-term planning and strategy.

    By the way, I like your Leonardo da Vinci’s story. Thanks for sharing!

  12. I’ve never heard of Sneezers before! This idea is something I would definitely like to add to my long term marketing strategy, and the continuing journey of getting content in front of as big an audience as possible. Thanks for this great resource.

  13. Wow, really content rich article. I have never considered using Klout. I will have to look into it more and understand how it works. I am really enjoying the idea of creating a collaborative project.
    Sounds great! Thanks

  14. This is the first time I’m hearing about Sneezers. Also will have to look for Klout even though I had heard but before but never really saw much of interest.

    Aldo Danny’s posts are well structured and full of amazing ideas for bloggers and all other marketers.

This article's comments are closed.