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SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point

written by Brian Clark
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SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point

Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.

 

[fusebox_track_player url=”https://anchor.fm/s/12665a00/podcast/play/15336265/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-5-17%2F83144153-44100-1-e150eb64bc02a.mp3″ title=”SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point” ]

Listen on iTunesListen on Spotify

Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything.

In this episode, Darrell and Tim also talked about:

  • Is SMS marketing giving email a run for its money?
  • Why building your online business on your own platform is (still) so important
  • How to think about Facebook and Google in your marketing strategy
  • A simple tool for publishing your paid newsletter
  • Why patience, consistency, and good writing are all keys to selling online
  • And the only hack you’ll ever need

The Show Notes

[fusebox_track_player url=”https://anchor.fm/s/12665a00/podcast/play/15336265/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-5-17%2F83144153-44100-1-e150eb64bc02a.mp3″ title=”SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point” ]

Listen on iTunesListen on Spotify

[fusebox_transcript]

P.S. – Whenever you’re ready, here are 4 ways we can help you:
  1. Copyblogger Academy - Our community gives you 9 full-length marketing courses (over 30 hours of education total), ongoing education, expert Q&A, and more. Join 1500+ members inside.
  2. Content Coaching - If you want hands-on assistance with your content, SEO, social media, or personal brand, we’d be happy to help. Hit that link and enter your information to learn more.
  3. Newsletter Sponsorship - We'll put your product, service, or lead magnet in front of at least 30,000 people. We'll also help you write persuasive copy for it. Fill out the form to see if we're a good fit.
  4. Digital Commerce Partners - If you want us to fully manage your blog and SEO, you can hire our agency partner, who applies our exact methodology. Fill out this form to apply for our program.

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Reader Comments (6)

  1. Similar to the Substack newsletter model is Podcasting, Shopify just signed an exclusive deal with Joe Rogan… could Mailchimp one day start signing newsletter talent, like Morning Brew & Tim Ferriss?

  2. Thanks Darrell and Tim! Really liking the podcast format, very clear, great sound quality. SMS does seem a really interesting area, I think it could be a great tool for my small business. Something I hadnt even though of and would have missed if i hadnt heard your podcast.

  3. Thanks for the podcast! Personally, I always find SMS marketing very intrusive and I think that for some, it has an adverse effect – but maybe I was never a target of a marketing that was really well-tailored to me.

    • This is so true. Any type of marketing can be very intrusive. However, if the message is targeted well enough, everybody wins.

      Even though SMS marketing can be even creepy, it’s still arguably one of the most efficient ways to reach your customers. However, oftentimes companies just don’t do it in a proper and efficient way, which is really sad to see.

      I am a huge fan of diversifying and asset building. Because of this, I’ve built huge email and SMS subscriber lists. This is something I highly recommend to do in any business that wants to reach long-time assets and profits.

  4. Thanks for this post. As someone who spends their waking hours convincing would-be clients to devote resources (time and money) to producing video content for their brand and their products and services, curious to know if are you a proponent of using video across broad marketing campaigns: email, social media, blogging, etc.
    Thanks!

  5. Thanks for the awesome post. I always had doubts regarding email and SMS as I was quite confused on which to use. The podcast clarified all my doubts and I think I should start with the SMS also to leverage my business. Looking forward for more.

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