Editor’s note 9/27/17: The Showrunner Podcasting Course is now closed to new students. If you’re interested in joining in the future, join the waitlist today.
Yes, the course is open (temporarily).
Yes, I want you to join our community.
Yes, podcasting is an excellent marketing channel.
But first, we need to answer the question burning inside your brain …
Who is The Showrunner Podcasting Course for?
Now, I’m going to be one of those guys and answer your question with a question of my own — well, three.
And if you can answer “Hell Yes!” to these three simple questions, then this course is for you:
- Do you have a desire to connect with an audience about a topic that is important to you?
- Will the content you share educate, entertain, or inspire the people in your audience?
- Can you commit to creating content consistently and reliably so that your audience has a chance to grow?
Simple questions, yes. Easy to answer? Probably not.
Let’s take a deeper look.
Do you have a desire to connect with an audience about a topic that is important to you?
Perhaps you don’t feel like an expert. Or maybe you feel that you lack the qualifications to start a podcast on your desired topic.
When you’re a podcaster, there is something more valuable than expertise — it’s fascination. Every time.
Being fascinated with your topic will align you and your brand with authority, and in turn position you as an expert resource.
To be enthralled with your subject, guests, and audience — that is your job as a podcast host. It’s where the real fun as a showrunner begins.
I’m not saying experts can’t start podcasts, not at all.
What I am saying is, your obsession with college basketball or your fascination with playing the drums, has a more significant impact than any preceding expertise.
In podcasting, your passion is a powerful tool.
Will the content you share educate, entertain, or inspire the people in your audience?
As creators, every piece of content we create needs to accomplish one of three things for our audience; it needs to educate, entertain, or inspire.
If we miss the mark and fail to achieve one of those elements, we will have failed our audience. When we fail our audience, they go somewhere else.
Our job as showrunners is to always create content with an end goal in mind — the place we want our listener to be after listening.
Before you sit down to record a second of audio, you need to know if you are aiming to educate, entertain, or inspire your listener. Each episode must accomplish at least one of those outcomes to satisfy our listeners’ needs.
Always remember who you are podcasting for and what it is they need.
Can you commit to creating content consistently and reliably so that your audience has a chance to grow?
At its core, building an audience is building a relationship with many people at once. Relationships take commitment.
Podcasting is no different — it takes a commitment from us as showrunners.
We hope and dream about an audience who finds, listens, and subscribes to our show. In other words, commits to us. Before any of that can happen, we need to commit to producing our shows.
Consistency is key to our development and growth as showrunners, and you need to show up, but more importantly, you need to show up reliably over time.
Your loyal podcast audience is waiting
Are you ready to become their showrunner?
If the answer is “yes,” then join The Showrunner Podcasting Course today.
When you join, you get all of this:
- Every current and future lesson in each of the 10 modules
- Every BONUS interview we ever add to the course
- Every private webinar and Q&A we ever do for the course
- Access to the private Showrunner community
- Access to the incomparable Copyblogger support team to help you anytime you have a question
Plus, you get 30 days to try it out.
If at any point during those first 30 days you decide that the course is not for you, no matter how many lessons you’ve gone through, you can get your money back.
So there is no risk — just plenty of positive pushes in the direction of the podcast that will take your digital marketing to the next level.
We’re only accepting new students until next Wednesday, September 27, 2017, so if you’re interested, click the link below to get in today.
Reader Comments (3)
I do believe this is a great opportunity for many people who want to own and manage their own Podcast.I just sent this link to my lovely daughter;Mary who has been trying to convince me to let her run her own podcast. Thanks so much Jon
Is the ” The Showrunner Podcasting Course ” geared to using your proprietary StudioPress Sites – if not what other systems do you cover?
Hey Hershey, this is a great question.
Currently, we teach our students to use WordPress, Libsyn, and the Rainmaker Platform to host and publish their podcasts.
We may include other platforms in the future, but as of now, these are the ones we teach.
This article's comments are closed.