The 3 Secrets to Massive Online Marketing Success

The 3 Secrets to Massive Online Marketing Success

Reader Comments (83)

  1. This is great advice:

    “You’ll make 10 minutes and take an action today, even if it’s small. Tomorrow morning, you’ll start working for an hour every day, 7 days a week, toward your biggest goal. And just like that, you’ll be on your way to true, meaningful success, however you define it.”

    You have to know what your main goal is, have a plan to achieve it, and then act on that plan. It isn’t really a secret, but it does take work.

    Act on your dream!


  2. “Nearly everyone will read this, feel inspired for about 45 seconds, then go off to hit Starbucks and check out what the hottie on the 2nd floor is wearing today.”

    That’s the big catch for most people. Creating success is like any new habit and according to Dr Maltz (Psycho-Cybernetics), it takes about 21 days to form that new habit.

    I think many people try to cram all their action into one day, don’t see results and quit.

    You gotta keep on keepin’ on!

  3. It’s ALL about follow through. Anyone can have a plan, but it’s doing the push-ups every day that make your arms lose the fat, not thinking about how you’re going to start them next week.

  4. I actually do a weekly plan every Sunday. I write down 3 things I would like to accomplish in the following week and evaluate my accomplishments every week. I try to write down simple stuff I can complete. For example, I have a business providing online accounting software for small businesses. SEO is very important to the success of the website. I would spend 1 hour a day on SEO, whether it is reading articles and commenting on them or writing my own blog posts and articles. I must admit that it is nice to have a “free day” once in a while where I don’t think about work at all. Both my business partner and I find this “free day” to be very refreshing.

  5. There is such brilliance in the simplicity: “Keep your project plan in your little notebook. If your plan doesn’t fit into a small notebook, make a smaller plan.”

    Creating definable, executable goals, achievable one to-do-list item at a time, not only chips away at the larger project, but also provides the continuity and momentum essential to achieving long-term goals. As grand as anyone’s ambitions may be, they can only be realized one day–one task–at a time. The notion of defining goals and action items and writing them down (which increases our accountability to ourselves for executing those items), then following through in eay-to-digest 15 minute increments, is the perfect recipe for sustainable progress toward any goal.

  6. This is some of the most sound and compelling advice I’ve read in a long time. The only thing that stops us is our own thinking – it freezes us from taking real action. Great post!

  7. I found that taking to-do lists is worthless unless you have some short, medium and long-term goals.

    And as for taking action, the best book on the field I’ve seen about this performance management is “The Power of Full Engagement”. I highly, highly recommend it to anyone.

    Even working your best thing every morning is a ritual, and is described detally in the book.

  8. “A dumb, simple little project that gets done is infinitely more valuable than an impressive one that gets 99% done.”

    I love this part.

    Kind of chop wood, carry water …to success.

    Another part of that overnight success syndrome, forgetting that all great things begin with a single step…and then another.

  9. That is also a great guide on how to beat ‘procrastination’. I am starting to work on my plan tomorrow, Monday the latest… Excellent post.

    Too bad the corny picture’s gone, you got me curious to know what it was…

  10. man-by the time I think you have briefly leveled off-you take it to 3 new levels-this post is jaw dropping awe inspiring and head shaking stuff. man-whoa. I gotta go write something-I have been injected with Power with this post!

  11. So true! It may happen fast or be like my project which has taken a year to get a solid picture of. I kept seeing glimpses and shadows, but couldn’t find the info. i needed to put the puzzle together. I have to say that Teaching Sells has been a real catalyst for bringing it about, even tho I am still pretty archaic tech-wise. It is coming, one step at a time.

  12. Instead of taking action, I just read everyone of these posts.

    Stop writing good stuff so that I can get to work!

  13. I was so glad to read your secrets and explanations because that is the path I have been taking and it is great to have it reaffirmed as I am still in the “slow” part of my success growth.

    But through posts like this my motivation and inspiration increases greatly – thanks!

  14. the best blog post I’ve read all week. thanks for this post. I know new commers like me will really benefit from this. specially on taking action and planning to do it one day at a tie realizing that one cannot achieve success in a day.

  15. It is amazing, and I am guilty too, how many people forget to put themselves – the one thing that is unique – out there and make it a part of their business. Thank you for the great tip.

    I am just learning and because I am a newbie – I feel like I may have found a great tool for beginners – hope it is okay to share (this is not an affiliate link) I just liked it so I thought I would share for people looking for marketing tools…
    A friend suggested it and so I am passing it along too. It shows a legitimate way to make money online. It is compiled with help of Michael David McGuire, who came from a huge background in national ad sales and commercials.

    Thanks for the Secrets and Explanations!!!!!

  16. I think the main thing is having a drive for success. Of course these are no secrets people just do not think the easy way. You shouldn’t have to think too hard to know how to become successful. All he had to do is be very very determined that you can make it and then you will do whatever it takes.

  17. Wow!!!

    This is just what I needed.

    Thanks Sonia. I’m reading a great book by Brian Tracy on goal setting called Goals, but your post here “supercharges” it and gives me some things I can put into action right away (just like you said) while I read it.

    Thanks again!

  18. I don’t like ‘secret’ blogs or ‘number / list’ blogs, but talking about big ideas in small plans and then acting on them everyday is a real key to success.

  19. So true, many become information junkies, instead of just doing it! In this biz you have to take action or nothing will ever happen!

  20. Thank you for reminding me to not just keep putting more information into my head, but to actually DO something with it. Action is where the results are, and results equal progress 🙂

  21. This post reminds me of when I used to do marketing dance clubs and bars. Often time the owners of the bars had no idea about owning a bar, they were self employed contractors with a skill that made them alot of money. Most times than not, their Bar or Club venture did not. In marketing their venture they would take a shot gun approach and try and advertise it as everything to everyone! So every night of the week they had a special thing. I would say look you are a contractor and you do plumbing right. You don’t do carpentry or lay carpet. No would be the answer but I could! (They are always the entrepeneur.) I would say thats fine, but would you advertise that you are the best carpenter in the land and everyone should call you Joe the Plumber over Joe the carpenter? No would be the reply! If you are going to go into a new venture be it entertainment mogul or house building pick one aspect of that business and do that well. Don’t be the everything to everybody!

  22. Sonia, really great advice here. My brother and I go to breakfast and write our action items on a single sheet of paper and cross them out as we go along. When it gets too messy, we just go back to breakfast with another single sheet of paper.

    I look forward to sending you a a postcard in the near future 🙂

  23. Simple is better and my brother (comment above) can vouch for the fact that our plans get scribbled on, pinned on walls, and highlighted but at least they get done.

    Having someone to be accountable with is great and can really make the difference between action or inaction.

  24. I just got out my little notebook (again) and got clarification on my one big goal while reading this… Getting started right now. Great advice!

  25. Well I actually just started a notebook with my plans earlier this morning! I’ve been working on my goals for a few months now, but the notebook was a new idea and now you gave me a great way to truly utilize it. Thank you!!!

  26. Great stuff Sonia, very inspiring. Cuts through the crap like a laser and reinforces the basic tenets for success.

    I have emailed to our team to help all of us re-focus.

    The best idea in the world ain’t gonna make you a penny until you put it into action!

  27. Sonja-

    Thanks for the kick in the a–.

    We’ve all read about the importance of being authentic in hundreds of posts, but this post of yours forced my ears to become authentic. As a result, I think I wrote my first REAL post last night. Thanks to you….

  28. I love the overall simplicity of this post, the bottom line is just take some action and do it. I’m guilty of over analyzing things and not just doing them.

    I’m getting much better though and in return getting a lot more things actually accomplished. Now back to work!

  29. What great advice! My biggest critics (who are my eBay competitors) hate me for offering advice on what to sell, where to get it, how to profit on eBay, etc.

    The biggest problem is that 95% of the people DON’T TAKE ACTION. It is the same as buying a treadmill to los weight, and never getting on the thing. The easy part is reading the advice, the hard part is taking action. Success takes work, dedication, and persistence.

    Thanks for your inspiring words.

  30. I can’t say enough how important it is to begin by writing down a series of steps you are going to take to get your dream up and running. I make myself start with a list and then I promise myself to begin with the first item, working my way to the bottom of the list until it’s all done, or I’m closer to my goal.


  31. This truly is great information. Thank you for the great content and thank you everyone that contributed great tips and ideas in the comments. Web 2.0 FTW = )

  32. Great, inspiring post Sonia. I wrote a plan called ‘getting the new Turner Ink website done’. It’s got 17 points and yep I’m still at number one. But it’s g-r-ad-u-a-ll-y getting done with teeny tiny baby steps. If I hadn’t written the plan and stuck it to the wall I would still be weeping into my soggy cornflakes and would be no further done the line.

    P.s I liked the ‘corny’ air hostess!

  33. Thanks for the great advice
    “There will always be people—often thousands of people—who know more than you do. Acknowledge that so you stay humble and open. Then put it to one side and speak up anyway.”
    Sometimes I lose focus because of this.

  34. Wonderful Article!!!
    I am proof that in time (every day ) you can build a reliable readership and also establish trust with those clients. My clients happen to be fans of literary fiction–being a novelist–but the rules apply just the same. It takes alot of work to establish a reputation online, its not an overnight success.

    I love the site content…thank you so much.

  35. Hi Sonia,

    It’s rare that I leave comments, but your post encouraging action is right on target.

    I have a video that people may want to watch on this,
    if interested click on my name link.

    My best to you —

    Mark Hendricks

  36. Sonia & Brian,
    Excellent post on the keys to online marketing success. I find that most of us self-sabotage our online success as well because we hold too many limiting beliefs about our abilities and impose limitations on ourselves.

    Most folks fail to plan and when things don’t work want to blame everyone under the sun instead of taking a look right in the mirror.

    Action, Plan, and YOU. Amen! 🙂
    Dali Burgado

  37. I don’t like ’secret’ blogs or ‘number / list’ blogs, but talking about big ideas in small plans and then acting on them everyday is a real key to success.

  38. It’s amazing how after over a year your article stays number 1 in Google, Sonia. That is because your Secrets are simple yet powerful. Thanks for great content and tools!

  39. Huh, cool, I didn’t realize that we were the #1 position for “online marketing success.”

    This is what Brian means when he talks about SEO springing organically from creating an authoritative site. 🙂

  40. I love you, your voice. Every single time I read one of your articles I feel . . . good . . . inspired . . . a sense of possibility. You must be a really cool, clear person, and your mother, very proud.


  41. Nice write-up. I always tell people the most important thing to do is have a plan, and to work hard to make it happen. I agree with you 100%. Thanks!

  42. Hi Sonia:

    Your article reminds me of a quote in the game of soccer. “Keep it simple”

    It’s morning, the heck with waiting until lunch time. I am going out to get me a notebook right now!

    Very inspiring and wonderful advice. I am going to cut and paste this into an abbreviated wall sized card.

    So every morning, I will review it as part of my goal statement. You did good Sonia thanks!

  43. Thank you very much. I love the post. It’s very helpful and practical. Hope we all learn effective advice to make money with online business. To be successful in online business, it’s important to learn how to generate backlinks, using social network sites, what to avoid when posting blogs, how forums can lead to sales and customers! Good Luck!

  44. Just the kick in the ass I needed Sonia great post! It reminds of quote a friend once told me “Somtimes when we over think things, we out smart ourselves” Keeping your goals simple makes them more achievable.

  45. What a pleasure to read actionable advice delivered in an entertaining style. I’m going to repeat “I’m the secret sauce! I’m the secret sauce!” for the rest of the day. 🙂

  46. This article is very inspiring. Take Action is my favorite tip. Still will do the rest of your tips. Thanks a lot for this. Will drop you a comment should I become successful someday. 🙂

  47. It is not that difficult getting the 10 mins started and turning it into 1 or 7 hours. The biggest hurdle for me is staying focused and just working on the project at hand…..putting aside the temptation to check email or browse something else that just came to mind.

  48. Sonia, I’m reading this while working my way through your Smart People’s Remarkably Simple Business Plan. Not sure if I’m gonna fit all that down into a pocket notepad, but I can definitely record the Next Steps that the Business Plan gives me in there!

    And that Plan’s taking shape well, too! Got a third of the way through it during my lunch break!

  49. Hi Sonia,

    Thanks so much for all the advice and your down to earth ‘get on with it’ attitude. I am one of your total newbie followers who has got on with it (slowly and a bit methodically). Thanks to you and Jennifer Ledbetter got my first project up and running. Grim on kw research and soe – too busy working out wordpress, html text links, hoplinks, blah blah blah!

    But I’ve had the experience so can go back and work on optimising – after a bit more work on understanding how to really drill down – but I’ll keep moving forward and if I falter, will be back here for another dose of “Do something”. So again from the very bottom of my heart, thanks.

    PS: Filled whole journalist note pad with html and css so forget the napkin!
    PPS: It has taken me 3 months of hard work to get this far, so anyone thinking one click moolah can think again.

  50. I know this post was written a number of years ago but it remains utterly relevant .
    I devour every one of your posts and find myself clicking open the links and often have 4 or 5 windows of Copy blogger open at the end of a good read!

    I whole heartedly agree about linking “Just take action” with good planning.

    Someone told me the other day that I was lucky to have time to write! Lucky?? Just solid hard work each day.
    Thanks for the inspiration

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