6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

Reader Comments (22)

  1. “I’d rather speed up my blog and attract traffic directly to my site than have users stay on Google.”

    Kudos! I can’t agree with you more on this point. As a publisher, I am also not a fan of AMP at all… it is just complicating things. Users should optimize their sites for mobile speed, and there is plenty of info out there on how to do this. The cons of AMP right now in my opinion far outweigh the pros. Although this also depends on what type of site you have.

    Pingdom is a great tool for most users as you mentioned, even though it doesn’t support HTTP/2 yet in tests. Here is an awesome in-depth guide on understanding what all the jargon means: https://kinsta.com/blog/pingdom-speed-test/

    • Thanks Brian, I just checked out your woorkUp site and really like it. That Kinsta link is great too!

      I think the verdict on AMP is still out, but we of course got involved early on. A lot of publishers I work with don’t want to touch it because the benefit doesn’t always outweigh the commitment of launching, but as they add new stuff, we’ll see.

      Thanks again, Loren

  2. What is your suggested average loading time? When can you say that a website is already taking too long to load?

    • Ivan, there are really no set parameters for ALL websites considering that websites often have varying/different scripts, images, videos and content.

      For instance, a bare bones, minimalist blog is most likely going to load faster than an image-heavy ecommerce store.

      However, if you are looking for a site load speed goal -a yardstick of sorts, aim for 5 seconds or less. That’s the industry standard, I think.

  3. Hello Loren,
    Brilliant Post. These simple steps will definitely helps to improve website speed. I am also using these tips to increase my blog speed. In addition to it, I am using CDN service to further improve my blog performance.

  4. Hey Loren,

    You have made some genuine points. Though the use of AMP is still not so clear. Many people are getting errors in their scripts and it’s hard to revert your AMP pages.

    But a CDN is always a best friend of your website. Cloudflare is a great tool only if you use their premium service. Free service can get encountered with 503 error.

    I am maintaining the speed of 0.9 sec for my website. It’s all because of the latest PHP standards and optimized images.

    A caching plugin always helps. With the proper W3 Total Cache settings, you can minimize your page loading time.

    Thanks for this informative post.

    • You’re right Ravi. AMP plugins generally don’t work right out of the box and need customization. Typically on the nav and logo side, but sometimes deeper into the code.

      I wouldn’t take the plunge into AMP until you have a chance to set it up on a staging server and see how it works. Run tests accordingly and then launch.

  5. The very first thing on my list is to follow your process now and speed up my wordpress site.

    Thanks Loren for sharing such useful tips.

  6. One tool I use for compressing images prior to uploading them is Riot. There is both a free and paid version and it has reduced image sizes by up to 80% with no visible degradation of the images. It does batch conversions and accepts most image formats. Some plugin compressors will not only compress your image, but also convert it to another format without your knowledge. I had several png images that I was using on other sites (banners, etc.) and one plugin I used killed all those links because it changed the format from PNG to JPG, overwriting the original image.

  7. For No. 2 Compress images, we can also use “EWWW Image Optimizer” plugin which use a lossless optimization method, so the image quality will not change after the optimization process.

  8. Excellent post Loren. However, I don’t see Gzip mentioned here. Isn’t that an effective way to compress your website/images without compromising on image quality too?

    Also, there’s the new Google Image compression tool called RASIR (short for “Rapid and Accurate Super Image Resolution”). I’m pretty certain these can help reduce image sizes without compromising picture quality too.

    So, I might suggest the use of CDNs, GZip and RASIR for maximum site load speeds. After all, once you can get your images/scripts to render real quick, chances are your website will speed up too.

    What do you think?

  9. The timing on this is perfect. We just had a discussion on load times and mobile compatibility with each post we share. I bookmarked this and thank you for this.

  10. Nice post Loren!

    As important as plugins are, some are simply not needed. Like you, I have found that disabling any that I no longer use has worked wonders in terms of my site speed. Also, as you say, updating the ones you do use is just as vital.

    Keep up the good work and I look forward to reading your future work.

    • I ran across a site the other day that had been hacked and was full of posts about pharmacys and bitcoins because they had plugins lying around from 10 years ago that have not been updated, so I agree, Plugin Pruning is a solid practice to maintain on your blog (like every 6 months) and has all kinds of benefits.

  11. Hey Loren,

    It’s a brilliant post. These simple steps will definitely help to improve website speed. I am also using these tips to increase my blog speed. In addition to it, I am using ShortPixel and WP rocket cache plugin to further improve my blog performance.

    I use short pixel compression plugin on my blog, But When I start going to test it out, It shows errors like “you need more compression” Means images on my blog didn’t compress properly.

    Thanks Loren for sharing such useful tips. I look forward to reading your future work.

  12. I have recently purchased a Domain and WordPress Webhosting ( scottadlhochwriter.com ). I started following every blog which helps to increase the organic traffic and speed up my blog. This blog is really helping me but I faced a lot of issues after make changes in my blog. If #Copyblogger_Team help me and can provide good knowledge of data for “How can I make my blog attractive and list in the Google search engine”… I hope I will soon get a reply.

  13. Thanks Loren! I installed W3 Total Cache and WP Smush and my site went from a 40 to a 78 on Google’s speed test! This really helped. I apparently wasn’t doing anything right but these 2 things made the difference.

    I still have to fix: Leverage browser caching – “Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.”

    I should be able to figure this one out pretty easily by clicking around.

This article's comments are closed.