When I meet new folks, whether online or face-to-face, I often get a variation on the same question.
What will it take to make my business really successful?
What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?
I know you think I’m going to say, “There is no magical secret ingredient.”
But there is.
If you want to have a fantastic business — the kind that makes plenty of money, has really cool customers, and makes your life better instead of worse — you need my special secret.
You need to give it some G.A.S.
It stands for (I hope you will forgive the plain language) Give A Shit.
To have a great business, you have to care. A whole lot.
You have to care about quality. You have to care about your audience. You have to care about what you do and how you do it. You have to care about your employees and vendors.
If you have a little G.A.S., you’ll have an okay business.
If you have a lot of G.A.S., you’ll have an awesome business. Because you’ll be able to take everything you learn about marketing, business operations, efficiency, productivity — and turbocharge it all with G.A.S.
G.A.S.-enhanced marketing education
When I sit down to teach people (like you) how they can find more customers online, I make sure I have plenty of G.A.S. in the tank.
The part that’s fun for me is when you knock it out of the park.
I know that marketing isn’t some kind of special talent you’re born with. It’s a collection of principles you can learn. I learned them, and you can, too.
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