Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder, it’s time to get my podcast Unemployable fired up again.
If you’re a regular listener of Unemployable, you likely know that already. If not, I hope you’ll check it out if you’re a freelancer, entrepreneur, or otherwise self-employed (the newsletter gives you even more than just the podcast).
We’ve got a lot of special things planned for the show in 2019. But first, tune in for a word with Seth Godin about the (near) future.
If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started.
As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.
Here are just a few of the highlights from my conversation with Seth:
- Is “permission marketing” still the core of what makes marketing work?
- The enduring power of being human and connecting with other humans.
- Why consistency is more powerful (and scalable) than authenticity.
- Why being a better marketer is more about making a conceptual shift than a tactical one.
- What “status roles” are and why understanding this concept is so important for understanding how humans make decisions.
- What Seth means when he says, “Most people prefer the blamelessness of I’m for everyone than the responsibility of I’m for someone.”
- Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.
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Thank you, and it’s great to be back!
Reader Comments (1)
Steve Cass says
I gotta tell you, Brian. It’s a good thing to listen to smart people like you and Seth, and about how you’ve built businesses. But there’s no more important a message from the both of you: it’s all about building our businesses around the human touch. How we can touch another life. All the rest of what we do points to that. Thanks.
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