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Seth Godin on the Future of Marketing

written by Brian Clark
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Seth Godin on the Future of Marketing

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder, it’s time to get my podcast Unemployable fired up again.

If you’re a regular listener of Unemployable, you likely know that already. If not, I hope you’ll check it out if you’re a freelancer, entrepreneur, or otherwise self-employed (the newsletter gives you even more than just the podcast).

We’ve got a lot of special things planned for the show in 2019. But first, tune in for a word with Seth Godin about the (near) future.

If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started.

As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.

Here are just a few of the highlights from my conversation with Seth:

  • Is “permission marketing” still the core of what makes marketing work?
  • The enduring power of being human and connecting with other humans.
  • Why consistency is more powerful (and scalable) than authenticity.
  • Why being a better marketer is more about making a conceptual shift than a tactical one.
  • What “status roles” are and why understanding this concept is so important for understanding how humans make decisions.
  • What Seth means when he says, “Most people prefer the blamelessness of I’m for everyone than the responsibility of I’m for someone.”
  • Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.

Listen:
Download | Apple | Spotify | Web

If you like what you hear, make sure to subscribe using your favorite podcast service:

Or just search for “Unemployable” wherever you prefer to listen. To get the full experience (with extra weekly content and upcoming free bonuses), simply sign up for the Unemployable newsletter.

Thank you, and it’s great to be back!

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Reader Comments (1)

  1. I gotta tell you, Brian. It’s a good thing to listen to smart people like you and Seth, and about how you’ve built businesses. But there’s no more important a message from the both of you: it’s all about building our businesses around the human touch. How we can touch another life. All the rest of what we do points to that. Thanks.

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