Five Steps to a Truly Unique Blog That Attracts Readers and Revenue

Five Steps to a Truly Unique Blog That Attracts Readers and Revenue

Reader Comments (68)

  1. I just rewrote my About page – and really struggled with it. Then, the light bulb went on over my head and I came here to read yours.

    It was truly helpful, because you are the King of writing content that’s “All About Them”.

    Thanks, as always, for being the goto source for any writing hangup I’ve ever had! 🙂

  2. I especially enjoyed this post in light of what Liz Strauss posted yesterday. You take her philosophical relationship approach and put a different business spin on it. Good stuff, Brian.

  3. I agree that the About page is probably the most important one on the whole site. I know it’s the first thing I look at when I visit a new blog.

    That being said, I’ve written a couple different About’s and after a few weeks I realize they don’t work.

    Back to the laboratory.

  4. I’ve been caught with my “about page” pants down! Right now my initial blog post is serving as the about info, but I know I need to make it more user-centric, as well as continue to ID what makes my blog different than others in my niche. Thanks for the reminders, Brian.

  5. I really like #2 – Lateral thinking.

    Far too many bloggers think stupid is acceptable.

    I wonder if it’s because they are or because they think we are ?

  6. Brian,
    A daily visit here precludes the necessity for an advanced degree. Perhaps we should call you Professor Brian from “CopyU”?

    I have to go rewrite my “about” page NOW…

  7. Hmmm, my about page on my formal Website also gets lots of traffic (relatively speaking).
    Lateral thinking — perhaps I’ll shave my head for my blog picture, and hone in on the color purple.
    And everyone, especially me, should concentrate on providing value rather on amusing themselves!

  8. I’ve been a visitor of your blog now and again over the past month or two and I thought I’d leave a comment to say that while I was reading this post I had a ‘brain wave’ for my blog.

    Let’s just hope it works!

  9. I always forget to take into account my competition, and how to differentiate myself. It’s important to find your own niche in whatever blog neighborhood you find yourself, especially if you’re a newcomer to the area.

  10. Great post.

    The job of your competition is to make you better. I think it’s critical to recognize that if your competitor was successful because they did something different …

    you can’t do what they did. You have to do something different.

  11. I really, really don’t like you Brain…

    You make me think about my blog and my writing, work on it “hard” and with passion..

    Then you write another piece of copy like this!!

    And it is as solid as always, and you did it again..

    Now I have to improve even further..
    Thank you for keeping me focused and working in the right direction!

  12. As always nice and insightful.

    Your point “you need to make it expressly clear how that uniqueness benefits the reader” obviously wrings through in every article your write. But how often do we read something not understanding why and what benefits it yields? Pretty often, except when I’m here 🙂


  13. Excellent post. I think evaluating the competition is one of the most crucial steps. It’s amazing how many people will jump into something without understanding how saturated the market is with competitors. It reminds me of the saying “the battle is won before it even begins”

  14. Some amazing tips there. A few things I hadn’t thought of, some I had. Great tips to becoming a more successful blogger.

    I’ve been trying to implement new ideas and new functionality into my site to differentiate it from my competitors already. We’ll see how it goes.

    Thanks Brian!

  15. I think just as important as the things highlighted here is the need to update consistently to keep people coming back

  16. Excellent strategery ( all around! I especially enjoyed the part about lateral thinking. One can never underestimate the power of a little humor and self deprecation.

  17. I am impressed by your insight. I am impressed by your advice. Differentiation is an excellent way of building reputation online, but maintaining credibility also has a lot to do with maintaining trust. Credibility is tight with trust which is really all about connecting with your readership… you don’t need to do appeasement.

  18. This post points out valuable information every online entrepreneur should learn by heart. Great truths for any kind of online business.

  19. Thanks for what I would call a great primer on blogging. Creating value – isn’t that what it’s all about?

  20. I just recently started my company blog as we are now expanding our services. We hope to give out a unique blog out there as well, showcasing diverse strategies for different needs. Kudos to this article.

  21. I just recently started my company blog as we are now expanding our services. We (and me especially) hope to give out unique and outstanding blogs out there as well, showcasing diverse strategies for different needs. Kudos to this article.

  22. Wow man what a great read. I don’t really spend all that much time on my blog since it’s just a personal blog, but it surely helps me with my website.

    I will most-likely be rewriting my about page tomorrow morning and take the lateral thinking into consideration as well.

    Thanks man 🙂

  23. Great information! Thank you so much for giving you insight on how better my blog.

    I really liked the point, “Humor contains truth, and truth, uncomfortable or not, is an excellent starting point for innovation.” It is very true

    If you get a minute, please come and check out my company’s blogs at

    Thanks Again

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