How to Make More Sales With the Help of ELO

How to Make More Sales With the Help of ELO

Reader Comments (35)

  1. This is a great advice, Chris

    Having an emotional connection to your readers where you tell them relatable stories of your life makes you more personable. It also fosters a sense of community. I have learned so much about the bloggers that I regularly read about and hadn’t a clue about some of their upbringing.

    I’m going to have to definitely remember ELO.


  2. As I prepare for my first launch (as soon as get the damn product finished), I definitely the see the value in your last point. A conversation rather than a broadcast is vital when you’re selling something that’s personal and emotionally driven (like an e-book on having a rockin marriage).

    As a consumer, I know I love it when marketing communication is clear and to the point about both what the product will fix AND what it won’t.

  3. Hey Chris,

    I never heard this term before. Thanks for talking about it. It is all about connecting with your audience. This is a great way to remember when writing an email to my list.

    Chat with you later…

  4. @Dustin – Start the conversation now – make sure your product is hitting all the pain points required – talk to your prospects 🙂

    @Sonia – Hey, I was only just listening to these tracks. They don’t make them like they used to, get off my lawn, etc etc

  5. @Josh – I sincerely hope this is the first time anyone has mentioned it in relation to email marketing 🙂

    @Shane – whichever makes you feel the most mELOw

  6. A weird connection. I have never heard of the band,
    but the points make sense. Emotional triggers are really important, I need to work on mine.

    Creative post, Chris

  7. I really need to segment my lists as right now it’s like I am shooting in the dark!

    Thanks for making that point, I will be sure to put it into action asap.

    Sally 🙂

  8. The most interesting part of this post, for me, was the segmenting of lists. I’m going to have to do some research to see how I can do a better job of getting people on the right list. Mass e-mailing to people who could care less about certain products just results in their unsubscribing.

    Thanks for something to chew on.

    Steve Benedict

  9. Wow, when scribes of the tribe start talking music…you can really tell the age differences. Sonia, are you sure you’re not cheating that “8” by a few years? Doesn’t matter…it’s all good!

    ELO’s pop-classical fusion is still irresistible. Roy Wood, Jeff Lynne, Rick Price and Bev Bevan were visionaries and we’ve seen too few of those kind of bands in the last 20-30 years.

    Steve Benedict

  10. Every launch is like a Livin’ Thing, each endowed with their own Strange Magic. But there have been too many recently, I can’t get them out of my head, but I’ll hold on tight, so it don’t bring me down.

    Let’s see what the spam filter makes of that!

    PS @Brian Clark – admitting you like ELO will do nothing at all for your bad ass reputation. Next you’ll be saying you’re sweet on Wagner, and that you like the way Pucini lays down a tune.

  11. Great tips. “Between the lines of your communication, through story and metaphor, you need to convey that you are a person just like them, almost like secret messages talking directly to your reader’s subconscious. ” – I guess I have not encountered a person like this now. If they could only do this, it will do great help for their business 🙂

  12. I really hoped this post would be by Sonia so I could tell her to “Slow down you sweet talkin’ woman.”


    Still a nice article, Chris, particularly launches being about conversation rather than broadcast. There are a lot of marketers who forget that and bore their audience long before their launch goes live. It’s easy to create launch fatigue instead of a fun and energetic triumph for the tribe.

  13. Good post, thanks. The List Leverage section makes perfect sense. Allowing people to opt-in (and out) of your marketing increases customer trust and respect – which can only help profits in the long run.Cheers

  14. @stanford – I am an introvert myself so was something had in mind, but then intentionally asked my clients and audience what they struggled with and this was one of the challenges they had 🙂

  15. I still opt for a little Electric Light Orchestra…a group that I loved – and forgot to put on my Itunes list. Thanks for the reminder!

  16. Hey Chris:

    Great post–I love the acronym! As a marketing writer, I think the trick to using ELO effectively is to first get to know your audience segments. I like the fact that you mentioned segmenting your list, because many marketers don’t take this important step when they communicate to their audience. Plus, they have only a vague idea of their demographic. They don’t take the time to really get to know their ideal reader. This is such an important part of crafting the message, that I make this the first step in my client interview process.

    Who is your ideal reader? Let’s flesh him or her out and create a visual image of them in our minds. And not just age, sex and income–go deeper. Take away your product for a moment and think about them on a personal level. What issues do they face on a daily basis with work and home? What keeps them up at night? What news items are they reacting to today? How do they vote? What kind of personality do they have?

    Until I get a clear portrait of who the reader is, I can’t really “connect” with him or her on an emotional level with my message. Sometimes it takes a bit of digging to get this information, but the results are well worth it in better conversion, higher ROI and customer retention.

    Really nailing your ideal reader can lend wings to your ELO campaign!

  17. Hi guys,

    When I first read the title of this blog. I assumed you were talking about a new product. I like that phrase “ELO.” I will definitely keep this phrase in mind. Thanks for sharing.

    Kind regards,

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