Creative Potential: A Common Block for Writers to Overcome

How do you reach your creative potential? Let’s take a look at a woman who once brought her two Pomeranians to a barbecue I attended.

I had never met her before, but after overhearing her give the dogs commands in Norwegian, Italian, and English, we started talking (in English). Another guest quickly joined the conversation as well.

Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than English.

“I want there to be a word-for-word translation and get stuck because it doesn’t work like that,” he said.

I resonated with that experience and thought about where that outlook might pop up in other aspects of life and business:

There’s a reasonable question virtually everyone asks when they want to start a new creative project.

We all know I like questions, but if you dedicate too much time to this one, it can be more harmful than helpful.

“What’s the best way?”

You’ve likely asked yourself that question before, especially when starting a piece of writing that requires a lot of creativity. I certainly have.

And when you’re out of your comfort zone, you often want a guide — a set of steps to follow.

Those steps are necessary at first, but large creative strides happen when you start operating with more fluidity. When you stop looking at your new endeavor like translating one language into another, word for word.

The common belief that could be blocking your creative potential is that you need to learn “the best way” to do something.

The desire to learn “the best way” often leads to asking endless questions rather than trying out the activity for yourself.

It’s understandable. You want to avoid making mistakes. But making (and learning from) your own mistakes will help you more than any question you could ask an expert.

The importance of being a Pomeranian

The Pomeranians weren’t bothered by the challenges of learning new languages. And their owner likely had to overcome the belief that it would be difficult to teach her dogs the languages she speaks.

They simply figured out ways to communicate that work for them.

Once you’ve learned the basics, you have to give your writing your own color and richness, rather than try to mimic or duplicate someone else’s “best way.”

“The best way” to do something may not work for you at all.

If you keep searching for “the best way,” you’ll never discover your way.

Creativity is not linear

“Messy” is an understatement for my creative process.

It’s full of nonsensical phrases, tangents, mistakes, and experiments (village-idiot style).

Certain articles I write begin with clear bullet points. Others begin as vague concepts. There’s no formula (which is convenient, because I don’t like that word anyway.)

Sometimes writing is easy; sometimes writing is hard.

The trick is to not get too attached to either experience. If you’re having a bad writing day, it won’t always be like that. If you’re having a good writing day, it won’t always be like that.

You write (and keep writing) either way.

Move your creative project forward

Decide on a plan for your content project, and reach your creative potential your way.

No matter what you’re working on, give yourself the freedom to try different techniques without getting discouraged if one method isn’t right for you.

You can simply cross it off your list and try something else, as lighthearted as a Pomeranian.