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9 Essential Elements of Effective Content Marketing

written by Stefanie Flaxman
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9 Essential Elements of Effective Content Marketing

You can’t have one without the other …

No, I’m not musing about love and marriage.

I’m talking about content marketing and writing.

The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product.

On Monday, Joe Pulizzi drove home that point as he shared 3 lessons he gained during his transition from content marketer to thriller novelist.

On Tuesday, Sonia Simone outlined the 5 things every (great) marketing story needs.

And on Wednesday, I suggested you try one daily writing practice that isn’t intended to make you a better writer. Instead, it can help you make substantial progress toward your professional creative goals.

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content

Being patient is a competitive advantage. So is giving away content for free. – Joe Pulizzi3 Things I Learned Moving from Content Marketer to Thriller Novelist

by Joe Pulizzi

If transformation was easy, your customer wouldn't need your business. – Sonia SimoneThe 5 Things Every (Great) Marketing Story Needs

by Sonia Simone

You might become a better writer, but that’s not the point. – Stefanie FlaxmanWhy You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

by Stefanie Flaxman

How Oscar Nominated Screenwriter Kim Krizan Writes: Part OneHow Oscar Nominated Screenwriter Kim Krizan Writes: Part One

by Kelton Reid

Copyblogger’s Content Writing Masterclass

Join Copyblogger’s Editor-in-Chief, Stefanie Flaxman, for The Content Writing Masterclass. It’s for all types of content creators who want to build audiences of interested prospects.

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P.S. – Whenever you’re ready, here are 4 ways we can help you:
  1. Copyblogger Academy - Our community gives you 9 full-length marketing courses (over 30 hours of education total), ongoing education, expert Q&A, and more. Join 1500+ members inside.
  2. Content Coaching - If you want hands-on assistance with your content, SEO, social media, or personal brand, we’d be happy to help. Hit that link and enter your information to learn more.
  3. Newsletter Sponsorship - We'll put your product, service, or lead magnet in front of at least 30,000 people. We'll also help you write persuasive copy for it. Fill out the form to see if we're a good fit.
  4. Digital Commerce Partners - If you want us to fully manage your blog and SEO, you can hire our agency partner, who applies our exact methodology. Fill out this form to apply for our program.

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