High school was an era of my life I never really want to repeat. Not because it was a nightmare….
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
The Transformative Effect of a Well-Built Brand Statement
The Clear-Copy Rule of Writing for the Web
A Brief Introduction to the Art of Catching Hell
6 Storytelling Lessons from a Famous Urban Legend
3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button
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How to Get Massive Attention with a ‘High-Concept Pitch’
There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch. A high-concept pitch lays out…
How One Entrepreneur Grew a Digital Business to Fit Her Life
All Great Writing Boils Down to These 4 Emotional Appeals
5 Ways a Penalty Can Dramatically Improve Your Call To Action
A Mildly Spooky Illustration of ‘Reason Why’ Copy