The Smartest Online Marketing Strategies for Real Estate Professionals

The Smartest Online Marketing Strategies for Real Estate Professionals

Reader Comments (12)

  1. I manage over 50 PPC campaigns for Real Estate firms and I constantly hammer them on the importance of a well built site on content, speed, ease of use, and landing pages. Most only listen after they ask for better results and I show them examples of others that have listened. This should really help my cause!

    • Hey Nick,

      I’m in the mortgage industry and work with a lot of real estate agents. I have resources and tools to help them build their business. I am interested to learn more of what you are doing. If you can send an emai, perhaps we can open some dialogue.

      Thanks

      Rick

  2. This article just emphasize the popular saying, “Content Is The King”. It is almost impossible to succeed online without content. But if you are using content to promote your real estate business, that means you need to target your geographical location to get the most out of it.

  3. I think it’s great that Brian and the crew have made this resource available.

    My only concern is how people in the real estate business will receive this.

    A large majority of Agents are prone to looking for the next big thing in real estate that will generate enormous leads, and rarer is the the agent who goes through enough iterations to make “the new shiny” work.

    Here’s hoping my colleagues will embrace real estate marketing 2.0 … I did and haven’t paid to advertise a property listing since 2009.

  4. Ahhh! I’ve been moving into the real-estate online marketing game lately, and I couldn’t agree more with this article. I think real-estate marketers should try to incorporate video into their content marketing strategy. It’s amazing how YouTube, Google+, and FB can push listings.

  5. I have been working in the Digital marketing industry for many years now. It si true that ‘Content is king’ but without a quality SEO and Social media campaign, intertwined with one another that reacts to ‘real time’ issues of a well researched demographic it is difficult to be successful. I have recently been helping brands crack the complex Chinese market, which although has endless opportunities has strict rules. This eBook is particularly helpful for anyone hoping to devise a strategic campaign
    http://www.digitaljungle.com.cn/eBook/

  6. I have an AgentPress website that needs improvements and the person who put it together for is not available, can you recommend someone who know AgentPress and WordPress and that I could hire? Thanks. Michel Bron (310) 467-8042 or michelbron@gmail.com

    • Bonjour Michel,
      Wondering whether you have found anyone to help you with your site? Not a specialist in AgentPress but I work mainly with StudioPress & Elegant themes. I previously worked in real estate and now do websites, copywriting and digital marketing for agents. Oh, and I speak French 🙂 Cheers Catherine, info[at]greenwebmarketing.com.au

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