A 20-Step Process For Finding Your 1,000 True Fans

A 20-Step Process For Finding Your 1,000 True Fans

Reader Comments (67)

  1. Brian,

    Excellent, step by step layout of the basics for driving an online education publishing business.

    I have printed this post, and will Stumble it now…

    Joseph Ratliff

  2. This is priceless. I feel like the Conan O’Brien, Stephen Colbert, and John Stewart gag on “Who created Huckabee.” I too have been teaching students about these important principles of community building, thought leadership, and what you really need in a successful online presence.

    Now you’ve supported what I’ve been saying and I’m going to point all my people here for my own vindication!

    Really excellent job on this Brian!

  3. I had to smile when I read Kelly’s article… I am working on the steps and in great company…kudos Brian. And BTW did you happen to see that Oprah has made her current book club selection with Eckhart Tolle into a multiweek learning session one registers for??? The first “webinar” (hate that word) with over 500,000 signups was the highest attended event of its kind.. hmmm? Maybe what, teaching sells? You didn’t mention she was one of our classmates.. 🙂
    All best, Jan

  4. Yep, excellent list, as always… I’d venture that most people bungle 1, skip to 9, do a weak job of 10, forget about 11, do 12-14, have no clue about 15 (or 17 and 18, for that matter), and get bogged down with 16 so badly they never even get to 19… which, of course, means they’ll never even get to 20.

    May the Clark Brothers help us.

  5. I subscribe to about 40, maybe 50 newsletters. Most of them about how to “market online.” I read a very small percentage of them, but every so often a newsletter comes that grabs my attention.

    Your newsletter re 1,000 “quality” customers brought me here and your post above renewed my interest in getting our online training program reviewed and renewed.

    I may not be one of your 1000 just yet, but I’m certainly closer than I was before your last newsletter came.

  6. Hello Brian-

    Excellent post. I am one of the many who bungle step one as Adam indicated above. I need to remember to keep the customer’s POV in mind instead of my own.

    1,000 fans does not seem like that big of a number to where most anyone dedicated enough can reach it.


    Adam (Yes, another one)

  7. Brian, finding out who these 1,000 people are is easier said than done. Research, guessing, targeting all go into this process.

    I’ve found that my subscriber count is growing steadily but my comments or not. This leads me to believe something is wrong with my content?


    But wait! There’s hope! And the hope is found in places like Copyblogger that lead me in the right direction…

    Your Teaching Sells research tips have helped too. Maybe you could do a detailed research post on how you research markets soon?

    That would be groovy.

    Rock on,


  8. Take this offer, pay the $1, read the materials, and I promise you, YOUR LIFE WILL BE CHANGED FOREVER, FOR THE BETTER!

    I love TeachingSells and YOU SHOULD TOO!

    Remember where blogs were about ten years ago?
    Now, take that a bit farther: Imagine that you have a blog in 1998 and you’ve got all the smarts of Brian Clark and Darren Rowse combined. Project that forward to today and you can well imagine the result.

    This is where Interactive Learning Environments are today. How many ILE’s are there today?
    Few dozen? Maybe hundreds? That’s not a lot.
    Contrast that with over 123 MILLION BLOGS today.

    Take the TeachingSells course, learn how to build interactive training sites and then imagine where you’ll be ten years from now when we will have holography and partial immersive virtual environments!!!

    Interactive training sites are just getting started. Technology that will enable billions around the world to participate in your ILE’s is being established right now! Imagine the future, a brilliant future where learning will be a lifelong process for every person living on the planet! There are quadrillions of profitable niches out there, just crying out to be filled with useful knowledge, knowledge that YOUR interactive training site can provide!!!

    What’s the value of one dollar?

    One dollar will buy you a lifetime’s worth of knowledge that you can use to leverage what you already know or information that is already out there in tired, worn-out text format!

    One dollar will buy you all the expertise that you’ll need to teach others all the knowledge that they want, while you make plenty of money that you will use to better your life exponentially!


  9. “He goes on to demonstrate that these 1,000 true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail:”

    What is this curve at the head of the tail??? somebody teach me!

  10. And don’t be surprised if your 1000 true fans tell their friends. Fans are the best referrers (evangelists?). Brian, you have been on my short list of recommended reads for a long time.

  11. I like the goal of 1,000. My brother and I have that goal for our program for real estate professionals. I agree with spending the $1. My brother, James, and I are teaching sells members and wouldn’t be where we are without the help.

  12. Hi,

    According to an article in the Sunday Observer Magazine (UK Sunday paper), Copyblogger is the 50th most powerful blog in the world, so you’ve gone way beyond 1000 True Fans.

    Apparently, according to the article, you are least likely to say “Social networking – it’s just a phase”

    50 Most powerful Blogs


  13. Hi,

    Wow a question I can actually answer!

    Susielil wrote:
    “Stupid question – what’s a USP? The rest I understand..I think.”

    USP is an abbreviation for ‘Unique Selling Point’, although some also use it to meant ‘Unique Selling Proposition’ – the meaning is essentially the same.


  14. Thanks for this post, Brian. I will be referring back to this one often.

    I think you are on the right track.

  15. Hi Brian,
    Thanks for the meaty post!
    As my way of learning this information thoroughly, I’m going to feature this article in the April 08 Edition of the Internet Guru Watch Podcast. I know I’ll benefit from reading this, taking notes, then paraphrasing for my report – and I aim to convert many more people into your Fans as my thanks. I look forward to making this podcast!

    Best Regards,
    Douglas Lampi

  16. Good article, I just found your site. I also would love details
    about how to do the actual researching you spoke of? Some
    of us newbies don’t know all the ways to succeed. yes I intend
    to take your training course. Thanks

  17. Internet Marketing “guru” Frank Kern always speaks about this concept as well. He calls it having “fans with money”. I dedicated, loyal list of 1,000 can be very valuable… and can often grow to an even larger list.

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