How to Build Your Email Marketing List with a WordPress Website

Many online publishers run into the same vexing problem when they start email marketing:

You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s visitors are choosing to sign-up.

Maybe you’ve just started building your list, or maybe you’ve had that opt-in form on your page for months.

No matter how many unique daily visitors you get — or how amazing your service or product is — if they aren’t finding your valued subscriber content, all the likes, tweets, pins, and pluses in the world aren’t going to build that loyal following you need to grow.

Getting your readers and prospects to opt-in to your email list grows harder every day for a very simple reason …

Your prospects have a very limited focus

During most everyday tasks, psychologists now say that our minds wander 30-70% of the time.

Have you ever surfed the internet, only to find an hour later you had no idea what you set out to look for in the first place?

With mobile devices putting us all on an “on all day” multi-tasking collision course, it’s no wonder the visitors to your site are blind to your email opt-in form … if you even have one, that is.

Thankfully the special-ops team over at StudioPress has done much of the hard work for us with a handful of premium WordPress themes designed specifically to boost your email opt-ins. Here’s why …

They know that attention is selective. And when you give someone specific instructions to focus on one thing, they will unconsciously filter out all other stimuli.

Most of the world’s 2.1 billion internet users check their email daily, and most of us can’t pass up valuable information or content, especially when it’s offered for free.

Email is still your prospect’s preferred form of permission-based marketing. And that is great for your bottom line because:

• Email marketing is still the most cost-effective way of promotion
• By consistently offering valuable content, you build loyal followers
• More followers drive repeat traffic through referrals and word-of-mouth
• You can track data easily and watch your response rates as they climb or fall
• Higher engagement means higher conversion rates that boost your bottom line

That’s why, when readers and prospects scan your page, you need to laser-focus their attention visually and verbally to the critical information you have to offer.

By offering them something they really need or want — in exchange for that email opt-in — you’re hard-wiring your brand or business for loyal repeat visitors and customers.

To help you get started, take a look these four specially designed WordPress themes from StudioPress.com that make email opt-ins a primary focus for your brand or business:

1. Minimize distractions

If you’re serious about focusing your audience’s attention, then clean lines and minimal distractions are the key.

Your compelling content becomes the center-piece of this brilliant theme with its mobile responsive design that also grabs the attention of smart-phone and tablet users.

With a clear call-to-action, valuable content, and email opt-in, you’ll be growing your audience in no time.

Click here for the sharp relief of Focus Theme

2. Grab their attention and keep it

By drawing the eye of your readers with bright colors and great fonts, you can get them to pay closer attention to the value of your services and subscriber content.

The Streamline theme offers a stunning, minimalist design that offers not one, but two email opt-in forms and intuitively gets out of your way to highlight your best stuff.

By showing your prospects what matters most, you’ll find it’s easy to build those loyal followers, and connect with them on a continual basis.

Click here to zoom-in with Streamline Theme

3. Build your email list quickly

If you want to put the emphasis on building your email list front and center, there is no better way to do it than by filtering out the noise altogether and making your call-to-action crystal clear.

The Generate theme lives up to its namesake, by making your email opt-in the focal point of your site and pulling in the attention of your audience with great lines and bold content.

Designed to make your site both simple and sophisticated, Generate explicitly asks your readers to join your community in exchange for the valuable information or services you offer.

Click here to accelerate opt-ins with Generate Theme

4. Opt-in with simplicity and style

The easier you make it for your readers, clients and prospects to become subscribers to your relevant, valuable content, the hungrier they’ll be for more.

The Decor theme offers sophisticated lines and a spacious openness that enhances the laser-focused email sign-up, making it a snap to grow your audience.

This mobile responsive theme effortlessly showcases your products and services on any device while offering a bold frame that enchants the eye.

Click here to wow them with Decor Theme

74,093 people take WordPress further with StudioPress

Here’s the deal …

Our Genesis Design Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress.

With search-optimized code and functions, 47 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.

Serious online publishers trust Genesis to provide a solid foundation for their sites. (And by “serious,” I mean people planning to get somewhere with this whole Internet thing.)

Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.

Click here to check out Genesis and all the turn-key designs today.