There are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away.
Maybe your agency is smart enough, cares enough about spending your money wisely, and is dedicated to measuring the real impact of the dollars spent.
On the other hand, maybe not.
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About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. Get more from Brian on Google+.
Reader Comments (16)
Right to the point!
Gotta be willing to think in this game!
Thanks for sharing Brian, spot on.
Ryan
A timely point and important consideration for any business (no matter it’s size)
And the gauntlet has been thrown down …
Marketing’s evolution will be televised!
Advertising doesn’t work for everybody, but it still works for many, and well. I respectfully disagree with the premise of this graphic.
You don’t need $100 million or 100 million years, you just need a solid brand strategy. Advertising can still be a powerful component of such a strategy. Any idiot can create an ad that gets noticed, but it takes talent to design one that gets results, and that’s where the backing of the strategy plays a huge part.
The growth of social media has diminished the necessity of advertising for many, but not for all. You have to know your customer, and more importantly, your customer’s customer. You go to where they are, and despite popular opinion, that’s not always Twitter and Facebook. Too many marketers jump to social media channels. But, conversation without conversion is just idle chatter. Click-throughs without purchase is not ROI.
I rhink the argument lies in what is “traditional” and what is meant by works”
creat work.
i love this font.
Offline advertising works well for me, I like magazines and local newspapers the best.
Funny and truth point in the same time. Couldn’t agree more. In some countries (like in my Croatia) it takes time to people realize what brings technology and future.
This has to be link bait. Of course traditional advertising works great when used correctly. For example, although some of my clients have cancelled Yellow Pages most have simply reduced budgets, use trackable phone numbers and URls and still get decent lead results at a decent cost per lead (although higher than a cost per lead using AdWords).
In fact I will go as far as to say Brian will “discover” traditional advertising as an amazing tool when “done right” in a future post. 🙂
In a church community you can’t beat a big old poster.
Actually I disagree. Though we may think that the traditional marketing costs a lot and it may not work but that’s a myth. It depends on the product, target group and the location you are.
I could spend less than $200 on newspaper advertising and still get more than 1000 enquiries and 100 plus conversions. Where I am, traditional marketing still works better and are more lucrative in return than online advertising.
Wouldn’t this depend heavily on your target group and marketing strategy? While social media and online marketing works great for some markets and targets, there are still a lot of people around that hardly uses the online platform at all.
Although marketing is evolving, I believe many companies can still benefit a lot from traditional advertising – particularly smaller local businesses focusing on providing physical services and products.
This makes you think though 🙂
The Internet is definitely changing (and has changed) the way consumers (and people in general) behave. This definitely speaks to that. Great graphic!
Sorry, but I’m–and I assume others in the industry–are growing tired of these pithy platitudes. It’s like “OK, we get it. You’re cool. You’re in the know, as we all are. Wink wink. Trad ads are out, blah blah blah ..”
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