The Number One Rule of Niche Marketing

The Number One Rule of Niche Marketing

Reader Comments (19)

  1. Brian ~ After reading your posts on One Thousand Paintings, I went off on my own adventure following your links then I mulled it over but didn’t post any comments. Now…

    This post – I couldn’t let your words here go by unnoticed, “the vast majority of people are not going to ‘get’ what you’re doing. In fact, that’s the key requirement.”

    Crazy and Genius often go hand in hand. Sometimes you have to look high and low to find that something that leaps out at you. You have this WOW moment but when you look around you, it seems everyone else didn’t even see that shooting star.

    Your take on how this unique offer was actually working because it DID have all the ingredients of a most unusual and compelling offer.

    Some people have the ability to look through the looking glass and see things as they really could be, might be. Others are stumped.

    Now if I had stumbled onto One Thousand Paintings myself I wouldn’t have see the strategies and why they are working because I often have faulty vision about such things.

    Inventors, artists, musicians and writers often labeled as crazy were actually brilliant.

    If I could learn to write without run on sentences, my brilliance would be brighter. 🙂 The fact that I didn’t think you sounded crazy means something profound. Like…you could be right.

  2. I just read your original post about the One Thousand Paintings. That was the first I’ve heard about it, and I have to say that I totally agree with you: people are buying not because of the paintings themselves but because of the offer. Excellent example!

  3. Huh ?

    In this internet driven world of marketing, I’ve discovered this little gem….

    You really only have to find 1000 people who want what you got to make skunky wads-o-cash !

    Doesn’t matter if the other 24,999,000 thinks it’s stoopid, as long as 1000 want it.

  4. Or maybe the more people who think you are crazy, you might be more popular – it might add some value into your personal life. It might be a networking tool you can use. Imagine someone getting some attention because of that interesting numeral hanging on his/her wall. The story does not just belong to one person but it is just one of many interesting others 😀

  5. You hit the nail-on-the-head. To develop any following, many people need to be assured that the majority of people think it’s strange, or idiotic. Broad appeal may be lost, but with such a vast internet audience, only large multinational corporations should care.

  6. Crazy? Or just unusual. Don’t people like to call ideas that are out of the ordinary “Crazy”? Think Andy Warhol, Picasso, Goya – they saw the world in a different way and expressed that view in their art (and life).

    For those of us with less imagination latching on to those ideas/views is a way to participate in them; a way to be unusual.

  7. Hey Diane. As someone who does it for a living, I never think of my ideas as crazy or even unusual. But that’s because I focus on others that feel similarly about the topic, and could care less about those that could care less. 🙂

  8. Yea, I agree…. I think a lot of people missed the point of that last wonderful post. The point was all the little nuggets of EXACTLY what makes a product/feature/service compelling. That’s what I took away from it. The bullet points. Finally, someone spells out the definition of a success.

  9. From another serial entrepreneur and former practicing lawyer, you’re right on the money.

    People asked me what I was drinking when in early ’04 I changed my message from effective Internet marketing for the legal profession to why lawyers and law firms should use blogs for marketing.

  10. Have you seen ? This site was just brought to my attention and White is doing something similar in Australia and has been for quite some time. He sells each painting for the amount of the number painted on it. He has an AU$ series, US$ series and British pound series.

    What I continue to love about both these projects is the element of performance, a “happening” (remember the ’60s Happenings in NYC?), conceptual and minimal art all rolled into one event. And whether you like it or not or buy or not, so many people world-wide are involved in the discussion, going far beyond what an artist can normally expect when showing at their local art gallery.

  11. Okay, maybe I shouldn’t have called you “compulsive” on my site, but gosh darn it, figuring out your favorite artist’s price scale requires a very IRS-esque formula.

    Nevertheless, this has been a priceless set of posts, explaining a very delicate and invisible new marketing style in very clear terms. I really enjoyed it…

  12. Heh… I’ll concede there, Jason. I just found the whole concept to be such a great example of how the right combination of psychological elements can result in a niche phenomenon. That — more than the math — was what motivated me.

    And like others have already said, I wish I would have thought of it! 🙂

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