The Subterranean Foundations of Any Good Content Marketing Strategy

The Subterranean Foundations of Any Good Content Marketing Strategy

Reader Comments (8)

  1. “The sooner you understand this, the better off you’ll be. As powerful as the internet is, there is no such thing as overnight success.” Amazing! Thanks Robert!

  2. Hey Robert,

    Whether it’s life or your blogging business, you should always be consistent. “Success kisses the people who know the value of consistency.”

    Just like Kawasaki, I believe that repurposing your content can be effective. Use your old content to craft the new one.

    Thanks for sharing your experience with us.

  3. I feel like this post really speaks to me directly, I speak to our marketing director and he has the same to say as you Robert. Definitely worth bookmarking this.

  4. First of all, it’s so good to see you again on these pages, Robert. This is an important post for anyone who thinks they need more new content. Sure, we need to keep things fresh, but the number of people who missed a post, episode or other bit of your content the first time around dwarfs the number who saw it.

    If it’s good folks are happy to see it again. And if it’s not, remember that to get good at anything, you have to start.

  5. Hi Robert,

    Whilst I agree with all of the points that you raise I absolutely agree that patience is exceptionally important. We live in an age when everyone expects things to happen instantly (fits with your Netflix comment) however the internet and the distribution of good content just doesn’t work at those same speeds. Thanks for the post, an interesting read.

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