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3 Important Lessons about Sponsorships that Will Make You More Money

written by Jerod Morris & Jon Nastor
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3 Important Lessons about Sponsorships that Will Make You More Money

Do you want to make more money from your podcast? Rhetorical question. 🙂 Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponsor on to one of his shows.

In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss:

  1. Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for
  2. How to be ready for those opportunities when they hit
  3. The benefits of being a showrunner, not just a podcaster, and creating an experience for your audience that goes beyond your podcast

Plus, Jerod discusses how he handled the legal and payment aspects of the sponsorship.

Listen, learn, enjoy …

Listen to this Episode Now

P.S. – Whenever you’re ready, here are 4 ways we can help you:
  1. Copyblogger Academy - Our community gives you 9 full-length marketing courses (over 30 hours of education total), ongoing education, expert Q&A, and more. Join 1500+ members inside.
  2. Content Coaching - If you want hands-on assistance with your content, SEO, social media, or personal brand, we’d be happy to help. Hit that link and enter your information to learn more.
  3. Newsletter Sponsorship - We'll put your product, service, or lead magnet in front of at least 30,000 people. We'll also help you write persuasive copy for it. Fill out the form to see if we're a good fit.
  4. Digital Commerce Partners - If you want us to fully manage your blog and SEO, you can hire our agency partner, who applies our exact methodology. Fill out this form to apply for our program.

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