Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.)

Today, I am going to bookend the week by announcing another big bet Copyblogger is making.

Although, now that I think about it, “bet” seems like the wrong word … because it implies risk; it implies uncertainty. And anyone who has worked with Pamela Wilson knows that risk and uncertainty are not in her professional word cloud.

So yeah, it’s not much of a bet. It would be more accurate to say that Copyblogger Media is banking big on Pamela Wilson, who officially took over the primary leadership role of the Copyblogger blog this week as our VP of Educational Content.

This means that I am stepping aside (more on where I’m going in a second), and I couldn’t have more confidence about leaving you in Pamela’s capable, caring hands.

Join me in welcoming Pamela to her new role

Pamela, as many of you know, is remarkably qualified for this position.

She has a long-standing presence as an influential member of the Copyblogger community. Pamela was a guest writer for a long time — one of the most prolific in Copyblogger history. And then almost a year ago, she began working for Copyblogger.

But long before all of that, she was a Copyblogger reader. And more than a reader, she was a doer. Pamela took what she learned here and elsewhere, combined it with her experience in print media, and built Big Brand System, which became an authoritative web property and profitable company under Pamela’s steady leadership.

Copyblogger’s contribution to the development of her own career is a big reason why this blog means so much to Pamela — independent of the fact that she works for Copyblogger now. And this is why I know that Pamela will take great care of it, and of you, because she treats this blog like it’s her own.

To work with Pamela is to know that she is conscientious and uncompromising — the latter meant in the most positive of ways. Pamela believes Copyblogger readers deserve the best experience and the most useful content possible. She’ll stop at nothing to ensure it happens. (I know this because I’ve already seen it during the short time we’ve worked together.)

The evolution of Copyblogger

Pamela, combined with Sonia Simone, Demian Farnworth, and Stefanie Flaxman, are going to make one hell of a team. I’ll miss being a daily part of it, but I can’t wait to see the next new height they take this blog to together.

(By the way … I do know what is being discussed, but I am not at liberty to divulge. I just know that you’ll love the next evolution of the Copyblogger blog.)

As for me, I will be leaving a role I have truly loved for one I anticipate loving even more. (As I typed that, I felt a lightning bolt of gratitude that I work for a company where such a sentence is possible.)

You will now find me over on the Rainmaker Platform side of things. I will be helping Brian market the platform, assisting Robert in the daily execution of Rainmaker.FM, and getting some free rein to develop new shows and courses — including one coming in April that I am beyond enthused to unveil.

Again, no details will be divulged today, but I will be back here on the blog to announce the course when it’s ready … assuming Stefanie doesn’t throw my post in the REJECTED pile while laughing maniacally between sips of tea out of her bathtub-sized goblet. (You all know that’s what happens, right? I wasn’t leaving without divulging at least one secret. )

Please keep in touch

If you want to keep in touch, please do. I’ll be hanging out on Twitter at @RainmakerFM and @JerodMorris.

I won’t be going far, but I’ll miss working every day in these friendly online confines. There is a reason why people love this blog so much, and I admit that I didn’t fully understand it when I took over. I do now.

Thank you for sharing your attention with me, and with us, over this past year-plus. There is no greater audience on the web than the one that convenes right here. It’s been my pleasure serving you.

Pamela, she’s all yours.