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Landing Pages Defined in 60 Seconds [Animated Video]

written by Demian Farnworth
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Landing Pages Defined in 60 Seconds [Animated Video]

You’ve probably heard us talk about landing pages a lot around here.

There is a good reason for that.

When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more.

But what exactly is a landing page?

Watch our short, fun video about landing pages

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Here’s our video for the definition of a landing page:

Animation by The Draw Shop

And for those of you who would prefer to read, here’s the transcript:

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course … a landing page is the putting green that you drive the ball, or prospect, to.

Once on the green, the goal is to put the little white ball in the hole in the grass. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.

The goal could be to sell a product. It could be to get email newsletter sign-ups. It could be to download an ebook. Watch a video. Sign a petition.

The variety of landing page goals is endless, but the important thing to remember is to have one goal per landing page.

One page, one goal. Nothing more.

Share this video

Click here to check out this definition on YouTube and share it with your audience. You’ll also find 11 additional Content Marketing Glossary videos.

Learn more from the Content Marketing Glossary

We’ll feature the rest of the videos soon, but if you’d prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.

If you would like to learn more about landing pages, visit these three resources:

By the way, let us know if you have any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.

P.S. – Whenever you’re ready, here are 4 ways we can help you:
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Reader Comments (14)

  5. I find myself writing content and deciding only a portion of my pages hit the goals really well for what I think will attract and drive readers in just the way I’d like them. What I end up having to do is go back and spice up the old posts and I feel like I should do this to all of them so I can treat every page like a landing page and have a really good flow for my website.

    Cool video.

  6. Both the video and the article provided succinct clarification and explanation of the purpose and use of landing pages. I would like to see a future article about the use of SEO in relation to landing pages. Thanks!

  7. Landing page is the best resource for getting targeted traffic.
    This video is really awesome to clear the basic with easy examples.
    Content marketing could surely win with the Landing page if we optimize and integrate it perfectly.

  9. Thanks a lot for sharing such a informative post on landing pages. Cleared most of the doubts and now i can give suggestions to newbie regarding landing pages.

  12. I agree that you need to be very disciplined and only have 1 goal on the page.
    For me there is always that tendency to have more than 1 goal. I need to be more disciplined in the future and ensure that I only ever go with 1.

  13. Hi Demain,

    Very nice of you for sharing it with us.

    Really landing pages are a good source for directing traffic and also very well for many more things. I am new in the sector and all the things are new for me and trying to learn more by your posts.

    The video and the article are both very good for understanding the basics, it is very well presented. Will definitely share it for the convenience of many more like me.

    Thanks for the post.
    Have a nice day.

    ~ Harshwardhan

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