No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up.
In many ways, it’s a constantly shifting and evolving landscape.
In others, it’s the same as it ever was.
We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.
Thanks for taking this ride with us over the last 23 episodes. This one clocks in at an hour, and covers some of the best stuff of the season.
We’ll see you again in September …
In this episode Brian Clark and I discuss:
- How to get your first (or one hundred and first) copywriting client
- The brass tacks of using offline marketing to snowball your online business
- The real purpose and power of social networking sites
- What to do if nobody cares about the content you’re creating
- The deciding factors in whether you should use text, audio or video
- Should you monetize your blog? If so, when? How?
- Why you can’t really give away too much content
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 72.6 MB | 60:27
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
Links from the Show:
- Tim Ferriss on How to Reinvent Yourself with Blog Marketing
- The 3-Step Cure for Boring, Useless Content
- Content Marketing 101
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.
Reader Comments (22)
Placing oneself as a marketing consultant is something that I have also read or heard about concerning offline marketing. It seems to me that coming as a problem solver has advantages. In a way, it is logical because there is no reason to try help someone that does not need your help. Thus coming with an attitude to help a client sort things out appears to add value for both parties.
I love how FXF is still relevant years later. Loved that course (and this audio series).
P.S. I can’t wait to see video here. 😉
I loved FXF too, lot of power in a little package. 🙂
FXF is the best compressed version of all this that I’ve ever heard.
We should do FXF 2011 (that’s Freelance X Factor for those lurking), or something. Hmm…
#BirdDogsFTW 😉
Yep, I’m thinking you and Sonia under klieg lights, and me grilling you both for 10 hours.
Thanks so much for taking time on your radio show to address my question about text vs. video content. Appreciate your insight!!!
You bet GG, thanks for the great question.
These radio episodes have been great and a big help getting my head around some of these marketing techniques. Can’t wait until September now that you’ve mentioned that you have to ask your lawyer if what you’re doing next is legal.
I’m hoping the fact that Brian was a lawyer will strengthen my case…
These shows have been a great supplement to the 20-part email course, you guys have been doing an amazing job!
Is there any chance you could talk about developing an outline for an autoresponder in the next series? I’m setting up a small business teaching Pilates, and one of the big barriers to people starting Pilates is that they just don’t know what it is. I think an autoresponder course might be a good way ease people in, but I’m not sure if I should be aiming to just educate with it, or try to convert people to book classes.
Enjoy your summer, I’m looking forward to the next season 🙂
Great request Lorna. The autoresponder is the domain of Ms. Simone, and we’ll definitely exploit her expertise on that in season two.
Internet marketing and marketing for small business can be a confusing space. Survival in business depends on growth and smart business owners know that internet marketing is a key part of ensuring that growth.
But still we should not put aside the offline marketing which is still very important to promote business. Online and offline marketing should still work together for the success of the business.
Love how Copyblogger is taking more time focusing on Internet marketing in general. Appreciate all you guys do!
Thanks for answering my question, by the way, Brian. Great answer!
Thank you for a interesting first season of Internet Marketing for Smart People Radio. When will season 2 start?
What you said about advertising content made a light go on in my head.
In my niche, there are some very prominent forums that get tons of traffic. Many ecommerce stores advertise on those forums. However, all of the ads are the same; cheapest widgets, buy widgets, free shipping on all widgets.
I’m going to create a white paper/ebook on how to customize widgets and then put up an ad on those forums. The ebook page will ask the visitors to sign up for my newsletter to get the ebook. Hopefully, this will grow my list and also result in widget sells initially.
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