How to Get Offline Customers Engaged with Your Online Marketing

Can digital marketing work even if your target market isn’t your typical “online audience?”

You bet, but it all relies on knowing what to write about and where to publish your content.

This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wonders how he can get more of his customers engaging with his online marketing.

The challenge is that Tom’s audience is more likely to spend time in an industrial workshop than reading a blog post. So can you still capture their attention with online content? Yes, you can.

There are five steps you’ll want to follow, and what’s great about these five steps is that they work for offline and online audiences. So if you want to increase the engagement with your content in general, these steps are going to help.

Tune in to this episode of Hit Publish to find out:

• The one thing you need to know about your target market before you can create any engaging content
• Why your customers may only “appear” to not hang out online (sometimes you need to know where to look)
• The right way to hijack an audience so that you can automatically publish to a warmed-up crowd
• How to make sure the content you write is set up to engage your audience and get their attention

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