Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.
That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
But email marketing is also one area where technology is a true asset when used correctly. Beyond sending messages, you can create automated sequences, use tags for message segmentation, identify personalization opportunities, and incrementally optimize your efforts by reviewing analytics.
It comes down to choosing the right email marketing software that works best for you. With that, we can certainly help — based on decades of email marketing experience.
Check out our Email Marketing Software Buyer’s Guide here. And if you find it valuable, go ahead and share it with a friend on Twitter or Facebook. We’d certainly appreciate it.