How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)

How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)

Reader Comments (8)

  1. I had been struggling to gain proper traffic for my e-commerce website. This blog has made me understand the many benefits of blogging not only for SEO but also for keeping my audience engaged.

  2. Hi Chris,

    Totally digging these tips.

    During lean years I was focused on selling through my blog. That did not work too well. But when things turned I noted how spreading awareness about I could help folks was the lynch pin; attracting people to my blog and premium offerings, versus stressing that they had to stop by and buy, or else….

    Big time difference maker here because I created quality posts, guest posts, videos and comments, building friendships, promoting other bloggers and yep, spreading that awareness gradually – drip by drip aka post by post – so folks knew how I could help them.

    As more people bought into my free content, they gradually bought my premium content.

    It’s like; persistently help people for free and they eventually buy what you have to offer or hire you. Beautiful how it works but the process cannot be hurried or rushed.

    Thanks for sharing Chris.


  3. Great article and great points.

    I’m always trying to talk to our ecommerce clients about blogging more, but many are after quick wins and blogging is a long term strategy, so they aren’t keen to dedicate the time required to do it well.

    I’ll definitely be pointing them here in the future!


  4. Love these tips!

    I see the blog content as the guide to the site. It doesn’t need to be a sales pitch and shouldn’t be. However, when a customer is looking for something, they don’t always know what they are really looking for. A blog post can pull them in and lead them to exactly what they need.

    I think you nailed it with awareness. Blogging gives a website owner the content they need to create awareness through social media, newsletters and other avenues. You also mentioned guest blogging, which is another great way to gain awareness.

    As a freelancer, I don’t know how many times I’d have a client tell me they don’t need blogging anymore. Next thing you know, I am writing for their competition and they are seeing what blogging can really do.

    Content is king and probably always will be in one form or another. It used to be a newspaper, brochure or pamphlet. Today, it’s a blog post!

  5. Got some great Ideas from this article. My favorites have to be the part on Case Studies and the tutorials. Humans naturally want things and tasks to be easier and by teaching someone how to use a product can work very well in the eCommerce space.

    Case studies are also great because if done correctly can be used as a form of testimonials.

  6. This is a great resource for ecommerce sites, Chris. You make some great points, especially when it comes to stickiness. You want to be the first place that comes to mind when people are ready to buy, and regular blogging is a great way of doing this without being on the nose.

  7. Hi Chris,

    Wonderful insights.. One of my friends run an eCommerce website and I take care of the marketing part for that site. And I hope this would really help us a lot! Thanks for sharing 🙂

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