It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me:
While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate marketer.
That’s not just true on Rainmaker.FM. In general, there isn’t a lot of blogging and podcasting in the corporate marketing space — whether that’s because of a gag order from the legal department or the time it takes to wrangle multiple agencies and channels.
But corporate marketers need help too.
Corporate content marketing strategies that work
In my day job, I run Speakeasy, a content marketing, social media, and promotions agency. Every day I talk with corporate marketers whose challenges and opportunities multiply with every new technique and channel available to them.
Whether it’s programmatic advertising; synthesizing content, SEO, and conversion; attribution modeling; or just getting all seven of their specialist agencies marching in the same general direction — today’s corporate marketer needs a lot of information and doesn’t necessarily have time to seek it out or consume it.
The corner office, or even the cube with a little window, can be a lonely place.
Engage with top corporate marketers
On The Digital CMO we’re going to make it a little less lonely by helping you engage with top corporate marketers in a wide variety of B2C and B2B companies.
We’ll celebrate their wins, learn from their struggles, and learn the strategies that are working today.
Each week, we’ll start with a lightning-round review of hot news and topics in brand marketing for the week. Then we’ll settle in for a candid chat with our featured guest, who will be a senior-level corporate marketer.
We’ll be frank, informative, and challenging.
Get your ticket to the boardroom
Whether you’re a CMO or an executive-in-training, you won’t want to miss a single episode of The Digital CMO.
Reader Comments (10)
Great! We really need a corporate content marketing community!
Thanks, Daniel. So far the feedback has been that people (like you) were seeing this as an open niche.
We’re five episodes in now – here are some of the great guests we’ve had:
– 2015 Content Marketer of the Year
– One of the local marketing industry’s best-known pundits
– A political marketer who’s run multiple presidential and congressional campaigns
– A cartoonist who has changed cultures at hospitals and companies like Microsoft and Zappos
– Two Hollywood movie marketers
Hope you’ll check us out and subscribe!
Mike,
I am in corporate marketing and I’m surprised somebody has not capitalized on it yet…. What are your thoughts?
Hi Preston:
Not sure I follow (maybe because my neighborhood coffeeshop was closed this morning) – In what way are you saying corporate marketing isn’t being capitalized?
Not in a corporate environment myself but can definitely see the added value. The artwork is amazing btw!
All credit on the art goes to Rafal at Rainmaker!
Hey Mike,
Great post! I just want to know How often should I update my content marketing strategy?
Thanks! 🙂
Kamiya, that’s a question with a lot of variables: Industry, goals, budget, etc. In general, we review metrics monthly and the strategy at least twice a year. One pitfall to avoid is pivoting too often so that you never give a strategy a chance to work. If you have a decent plan, I’d say a gentle pivot mid-year, and a complete reassessment annually is about right.
Hi Mike ,
I think content marketing startegy should be in plan of every business even it is small or big.But constanlty updatting startegy would be win win for anyone .Like always made change whenever i feel need.
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