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Cornerstone Content Defined in 60 Seconds [Animated Video]

written by Demian Farnworth
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Cornerstone Content Defined in 60 Seconds [Animated Video]

Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals.

Goals like:

  • Getting links to your website
  • Finding new readers
  • Attracting subscribers
  • Ranking in search engines for competitive keywords
  • Highlighting archived material

But what exactly is cornerstone content?

Watch our short video for cornerstone content

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Here’s our video for the definition of cornerstone content:

Animation by The Draw Shop

And for those of you who would prefer to read, here’s the transcript:

Online, cornerstone content is the basic, essential, and indispensable information on your website that answers common questions, solves problems, entertains, educates, or all of the above.

The key is creating compelling content that’s worth linking to and then finding ways to get the word out. A page hosting cornerstone content helps readers by pulling all of your content about a specific topic together in one place.

You’ll often link to your cornerstone pages in your everyday content because they help define common topics you talk about on your website.

Each cornerstone content page is a home for related content. It groups basic, essential, and indispensable information onto one page.

Cornerstone pages let you highlight your most important archived content. They also help you attract links, get subscribers, and increase traffic.

And that’s the goal of every profitable website.

Share this video

Click here to check out this definition on YouTube and share it with your audience. You’ll also find 11 additional Content Marketing Glossary videos.

Additional cornerstone content resources

More in-depth cornerstone content education can be found in these articles:

P.S. – Whenever you’re ready, here are 4 ways we can help you:
  1. Copyblogger Academy - Our community gives you 9 full-length marketing courses (over 30 hours of education total), ongoing education, expert Q&A, and more. Join 1500+ members inside.
  2. Content Coaching - If you want hands-on assistance with your content, SEO, social media, or personal brand, we’d be happy to help. Hit that link and enter your information to learn more.
  3. Newsletter Sponsorship - We'll put your product, service, or lead magnet in front of at least 30,000 people. We'll also help you write persuasive copy for it. Fill out the form to see if we're a good fit.
  4. Digital Commerce Partners - If you want us to fully manage your blog and SEO, you can hire our agency partner, who applies our exact methodology. Fill out this form to apply for our program.

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Reader Comments (1)

  1. Cornerstone content is he the ultimate thing. I am yet to create one which I am proud of, however this video and others gem by Brian and Sonia are helping me.

    This is the helpful video to someone who is starting to learn and grasp the idea on cornerstone content.

    I am learning this series of great videos. From content glossary to epic articles and video explaining every bit of content marketing, I am loving my time over here.

    Cheers. Stay Awesome.

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