At a TED conference in 2008, music conductor Benjamin Zander talks about the story of Shakespeare’s well-known play, Hamlet. In…
Writing
Why Lazy People Make the Best Content Marketers
How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
Can You Spot the Expert? Test Your Knowledge of Google’s Content Quality Standards
6 Marks of Effective Content: ‘The Lego Movie’ Edition
Should You Write for Fans or Customers?
How to Survive and Thrive as a Corporate Content Marketer
In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large…