12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

Reader Comments (80)

  1. I guess reusing your old posts is a great idea. The reason behind this is when one writes a post he is very much writing the content for a specific title and not the theme. As time goes by when you later check your archive you understand that what always suits your fancy. Not only you can reuse the content but you can even understand what excites you, your writing style, and how you have developed.

    I guess as publishers we always remix a few ideas that we learn and try to add our bit of personality to it. its always fun to relook your own content in this light. Probably today when you relook you are already a more learned man and a better candidate to make a detailed ebook or report out of it…

  2. Going back into old posts, all of them, and linking them to new and old posts alike is an amazing way to profit on these old articles.

    You’ll also get google juice for it.

    Innovative post, loved the different media ideas. Fact is people learn differently.

  3. I’ve revisited old posts, and rehashed them to use as guest posts. I’ve thought about packaging them into some ebooks/reports, but just haven’t gott on to it. Sounds like another project is looming….

  4. You just hit the nail by the head. Blog achieve are goldmines. I discovered some great posts that were lying fallow on my archive a few weeks ago, and was thinking of what to do with them. I’m glad I came across this post. You’ve just given me a great idea, especially the group coaching and pdf report method. Thanks for taking out time to make this meaningful – I gained so much.

    • It just takes a moment, and what have you got to lose? It starts spreading the word that there’s more to what you offer than just the blog posts.

  5. Pat Flynn goes on about how his “eBooks the smart way” eBook was simply three of his old posts, repurposed. Darren Rowse’s “31 Days To A Better Blog”, is made up of a 31 blog post series. There’s money in them their hills! If you replace “hills” with “your blog archive”, anyway…

  6. Love this! I already do some of these things, but I really have to focus on an book – “e” or otherwise. I friend of mine turned her blog into a book and the results have been astounding! THANKS!

  7. Carol, this post is a goldmine of useful information! I was hooked the moment I saw the title.

    I’m not to the point in my blogging career yet where I feel I have enough goodies in the archives to package it like you mentioned (my blog is only about two months old), but I will definitely keep these tips in mind for the future.

    Brilliant, simple, and while fairly obvious, I hadn’t thought about most of these methods. Thanks for the great tips!

  8. Repurposing your writing is a great way to find hidden treasures. I recently dug up old, unpublished writing and have submitted magazine queries and even full manuscripts from writing that was already there.

    The ‘hire me’ tab is a great piece of advice and has given my blog a purpose, since I’ve been struggling with finding one, particular niche. This sends the message that although I’m not a regular blogger, I’m using the site as a portfolio for prospective clients – and has recently landed a writing gig 🙂

    Innovative post Carol!

  9. I write a tech curriculum for K-5 and have a blog to go along with it. When I updated the curriculum this past year, I added some of the better blogs as ‘insider info’ sort of stuff. It changed the tone of the curriculum from dry lessons to pithy timely ideas.

  10. Also, if you happen to have a book through a print-on-demand service (like Createspace, Lulu, Kunaki, etc), and you don’t have the original Word file, you can have it digitally scanned through http://www.BookScanning.com. It’s another good way to get those golden nuggets out of something you’ve already written and published.

  11. Another timely post, as usual. Had an argument with myself today about needing to create a new product , but not wanting to take weeks to do it.

    Although I already re-purposed several old blog posts for a free e-book, I hesitated to do a paid product from old posts because it feels so… cheesy. I couldn’t imagine why people wouldn’t just read the old blog posts (I do!).

    Thanks for getting me off the fence on this one.

    • Never forget that getting the material organized and into a user-friendly format is valuable! Sometimes I think people feel it’s “sleazy” to repurpose, but in fact there’s a lot of value to the reader (or listener or viewer) in getting the information in a more digestible format.

  12. Carol – I wanted to inject a bit of reality into the ka ching mention regarding professional speaking.

    To get $5,000 + for speaking engagements requires a full-time commitment to the speaking profession, as well as years to develop the skills and reputation to command those fees.

    Not only are you competing against seasoned speakers, but also plenty that will do the job for less – or free to promote their book, as one example. It’s not an easy sell.

    Meeting planners today can be very selective – and they are, often sifting through dozens of speakers who have made the first cut – which is having solid video of them speaking live on their topic, testimonials from other meeting planners, etc.

    What I have found is good bloggers indeed are often good speakers because they understand their audience and how to help them.

    For those interested in speaking full-time, my suggestion is checking out the National Speakers Association as a means to shorten the learning curve.

    Our national convention is later this month in Anaheim, CA.

  13. Great advice! Sure makes writing an e-book sound much easier! And love the other ideas, too!

    Thanks! 🙂

  14. Great post, and great headline.

    For number twelve, who would you pitch the article to for a paid post? I’ve thought about how some of my posts could be re-written, but I’m not sure who to submit them to. Suggestions?

    • My general rule of thumb on that is the bigger the publication or corporation, the more likely they’d pay you a professional rate.

        • Usually not either — I’d probably strip-mine the idea of it and write a new piece for a new market. Whether it’s a blog or article would depend on what they publish.

          • Ok, thanks. It looks like the post on your blog today will help with this. I’m headed over there to check it out now.

  15. Thanks for the suggestion about packaging old blog post into an e book, for sale or as a free gift for a new opt in to your list. Definitely going to take a look and see what I can package. Thanks again.

  16. Two thoughts today: First, love the reminder that unless you have 100% click through (how cool would that be?) not every reader has gotten to all your posts. That means if you re-purpose, the info will be new to some and if not, still a refresher for others.

    Next, audio and video are gaining a lot of momentum these days so another way to re-purpose would be to use those old posts as audio or video scripts. Tons of people prefer to watch or listen over read so having options expands the possibility of people purchasing something. That area of technology keeps getting easier, so if you’re even half techie inclined, doing audio/video may be easier than you think. Haven’t done it myself yet, but it’s definitely on the to do list.

  17. Their are some wonderful tips here.
    A great business person knows how to monetize every aspect of their life. To the point where they are making money while they sleep!

  18. Great post! I think having content on the blog first is a good idea anyway as if there is anything wrong, people will tell you! Its best to get any mistakes sorted while the content is still free …

    I did quite a long series last year which I am now looking to turn into an audio book.

  19. Thanks for the helpful tips! Our blog (www.comerecommended.com/blog) generates between 10 and 15 posts a week, and it’s pretty clear that the first page gets the lion’s share of viewers. It might seem illogical, but heck, you’re only giving people what they want, right?

  20. Hi Carol, love how you’ve incorporated the tried and tested methods and added some new ideas. The micropayments idea is really interesting. I’d love to give that a go.

    My tip is to create an audiobook from the ebook. I got a professional actress to create mine and it’s worked out to be a great upsell and a useful product for my readers who (ahem) don’t like reading or just want to listen to my book in their car or while out walking:)

    • I ended up rejecting micropayments because I think it’s too annoying for visitors…but I know sites that are doing it. You could always just take your 10 or 20 most popular older posts and do it. I do think it’s an interesting model I’ll be watching.

      Audiobooks are a great idea as well. I find whatever format I deliver things in, people would like it in another one. So if you put on a live Webinar, somebody wants a transcript…and so on. If it’s an ebook they want an audiobook.

  21. I love this blog. There is so much useful information here that I’m not sure where to start… But I will definitely figure it out, and definitely a new subscriber to this blog.

    Thanks a lot for the great info.

    • The best thing if you’re just getting started is to sit down first and put together an overall blogging and/or marketing strategy. For example, what are the main topics that your audience is looking for and what are two ways you can promote your posts? Start small and grow. That way you aren’t just trying random pieces without a particular guide or direction.

  22. Yes,this is a perfect idea..turn your old content to E-books…but at the moment my blog is mere 20 days old…so don’t have much content…will be trying this at a later stage..
    anyways great title..

  23. Outstanding post. I totally agree. I’ll add revisiting the topics and either writing new posts with a recent spin or updating the posts including updated monetization such as better affiliate promotions.

    You can also use them in e-mail messages or link to the posts from subscriber emails. It’ll likely be material subscribers never read before (probably best for newer subscribers).

  24. What about an actual book?

    A great article and lots of comments with ebooks getting some love, but no mention of an actual, tangible, put-it-on-the-shelf book.

    Sign of the times maybe?

  25. The funny thing about that is print books are easier than ever to produce, yet the hang up for many seems to be the misconception that it has to take eons to write one. Drawing from blog posts is definitely a great way to write a book. Then one needs to assess their audience. Do they read more ebooks or print books? Also, which one will be easier for you to promote?

    Print books aren’t dead. They may not be the predominant format in the future, but for now, especially for branding and building authority, they’re a great tool.

  26. I know I may sound cheesy when I say that I don’t blog to make money but it’s true. But then again, why not earn some cash for something you like doing? You have very good ideas and I may just do some of those 12 things.

  27. I agree people do not go back to the blog posts written a year ago. We assume it they do but unless we bring it up they do not…Readers like journalists have ADD sometimes and we only read the hottest freshest content!

    I had to un-publish some content so I can make it a brand ebook for my PR coaching and even a personal development/mindset training for internet entrepreneurs.

    I think we often are afraid to turn into it cash because we do not value ourselves and I am glad you cleared the confusion of many folks!

    Tatyana Gann

  28. This is a really great idea, which I really hadn’t thought of. My blog is kind of all over the place, hence the title, but once I have some identifiable patterns and a reasonable volume of posts, I’m definitely going to work on this. Thanks

  29. Very true and useful tips of reusing the archive.
    One good idea will be to filter older posts with the tag or category.
    Now you will have ebooks on various topics, if you happen to write on a broader topic like me.

    I have always thought about it but never gave it a serious attention. But I think I should do that soon.

    Thanks for highlighting various benefits as well.

    Anurag Bansal

  30. Loved your article, Carol. It’s always nice to be reminded to think more creatively about ways to earn money doing what you love. And without re-creating the wheel.

    I’m wondering if there are lists available of online markets for selling blog posts?

    • Hi Nancy —

      Not sure if you mean selling blog posts or REselling old blog posts.

      I’m not aware of any great resources for where all the paid online blog post markets are, though Susan Johnston has a broader one — The Urban Muse Guide to Online Writing Markets. Some of those markets are blogs.

      I’ve started compiling a list of markets that pay $50 or more (which includes my own blog)…but so far it’s pretty short. Happy to hear of any markets that are paying for blogs!

      As far as re-selling existing posts, I think given the Google Panda update and how duplicate content hits your search results, reselling is going to be sort of fading away as a good option. But remember you can always write another post on the same topic, which I find doesn’t take much time. Can be a way to earn from existing posts with a bit of additional effort.

  31. I’m thinking writing an ebook based upon my personal development blog for women and these are great tips because I wasn’t sure if old posts…blogging for 3 years btw before landing self-hosted site!

    Thanks, I feel better now:)


  32. Wow!!! I’m never expected that this is awesome..very informative for me and hopefully to others..
    Thanks Carol! Keep on to post another goodies in future..^_^ Well done!

  33. I’ve been getting your blog updates for a while now. When I see advice like “teleclass” I cringe. Why? Because while I know what a teleclass is, I recognize that MOST people who have spent the last say 20 years writing may not be tech savvy. Intelligent and highly adaptable, but not familiar with the HOW TO aspect. So to me, seeing advice like “Teleclass…” I might also offer a quick couple sentences on HOW to do a teleclass, or an POD cast, etc. Otherwise, entire markets of people who WANT to use and do these wonderful things are left avoiding them. Remember, we all work, most don’t have time to investigate the HOW TO right off to figure out if they want to do it. If the purpose of the post was to educate people, then I believe it should educate, not offer teasers.

    • Thanks for a great suggestion for a future post, Crystal!

      I’m sorry there wasn’t room in this post to also offer detailed how-tos on executing some of these formats. They’re really not very hard to pull off, though — do some Googling and don’t be intimidated by it, would be my advice.

  34. I have to confess that, as I have thought about this previously, the idea of repackaging old posts into eBooks did not appeal to me, but the point you have made about readers not going back and reading one’s blog and being willing to pay for this content in a handier format persuades me to rethink the matter.

    Your post is encouraging. After putting so much effort into my articles and giving away free stuff, it is good to have confirmation of the various ways to use the same material and get something in return.

    Thank you for this useful post.

  35. I have a popular niche site in the personal development field where readers email me very often for advice, and I’ve started to create posts to answer the questions and allow other readers to comment. So my question for you is, although I LOVE the idea of a “best of mailbag” type book, do I have the legal right to use the readers’ questions for material? I don’t mean giving their names or anything, but is that “mine” to sell for my own profit?

    (Sure hope so)! 🙂

  36. I like the 12 ways that you’ve showed in the article. Some of the 12 ways does look difficult to implement, but I think if you have quality articles in your archives, you can make use of it to make some money.

  37. Thank you for all the great ideas. I have looked at alot of these and am getting ready to pounce. It does take time build the library and then look at what value there is it.

  38. Great Idea! It seems by the comments some are on the fence about charging. However, if you make the price very reasonable and the subject is summed up in a concise way this would be a great source for anyone. Old posts are often ignored and there are so many golden nuggets of insight that new users are not aware of. This could be seen as E-cycling!

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