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Roger Dooley

Roger Dooley is the author of Brainfluence (Wiley) and an international keynote speaker. Find Roger and his content at rogerdooley.com. On Twitter, he is @rogerdooley.

by  Roger Dooley
on  November 28, 2011

How to Write Weapons-Grade Copy

Copywriting

You might not think that DARPA (the U.S. Defense Advanced Research Projects Agency) would be very concerned about writing copy….

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