The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from…
on
Ann Handley
Ann Handley speaks and writes about how you can rethink the way your business markets. She is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules. Get more from Ann on Twitter or at AnnHandley.com.