5 Timeless Ways to Earn Your Audience’s Time and Attention

5 Timeless Ways to Earn Your Audience’s Time and Attention

Reader Comments (5)

  1. It’s always interesting reading these kinds of posts because it assumes that the sole reason a person will ever read content is because they have a problem that needs to be solved. But less attention seems to be paid to content written simply to inform or entertain. Case in point – I blog about interesting legends, myths and folklore. No one is searching Google looking for solutions when they find these things – they just want to find out more about a topic. But because of that, the posts have to be MORE compelling because if the reader doesn’t walk away feeling they’ve learned something they didn’t know before, then your content was largely useless.

  2. Taking them on a journey is definitely the most difficult thing to do (as each persons experience/past/background is different). But you all want them to get to the solution and sell them your product. So you may want to have multiple journeys/websites for different groups. Individuals vs small businesses vs large business.

  3. I enjoyed this blog. I’m in a bit of a transition stage with my content. I spent the last year trying the more “Seth Godin” approach. I would write something every day. I would write because I am a writer, and it is my job.

    I enjoyed the process, but over time, I felt as though I was hurting myself because it is hard to have the time to write timeless content that really serves an audience. At least it was for me.

    Truthfully, I don’t know how he writes such solid content every day. For me, I need some time to marinade on what I write.

    But the thing I appreciated most about this blog post was being ruthless about the fact that you really need to go above and beyond in today’s content climate. There is just so much out there. I’m finally getting comfortable with the idea that it’s worth being patient to publish what I feel is remarkable. Even if the short term results don’t show it, I can already see over the past two months that the long term results will be worth it.

    Thanks Sonia!

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