17 AI Content Tools You Need To Try

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling content marketing programs. 

The tools on this list don’t just help you write content.

From generating video content from a single prompt to reformatting and optimizing social posts across all the major platforms, these AI content tools allow lean content teams to adopt an omnichannel approach and produce better content at scale in less time.

In this post, you’ll learn about each of the best emerging AI content tools and show you how to use them to improve your content marketing strategy.   

AI Writing Tools

These AI writing tools can help you write emails, SEO content, and social media posts. Each tool below also has more advanced features than anything ChatGPT offers which makes the content higher quality and better optimized for the intended audience and platform.

Jasper

Jasper is an advanced AI writing tool that can generate SEO content, social media posts, emails, ads, product descriptions, and more. 

It offers dozens of content templates that walk you through the content creation process, and you can use them inside the Jasper user interface or anywhere across the web using the Chrome extension.

Once you select a template, it walks you through the writing process to generate quality content that you’d be proud to publish. 

Another challenge many people face is creating effective prompts, so Jasper also has a library of over 500 prompts to help you generate better content using the product.

However, Jasper isn’t just an AI writing tool.

One of its unique features is the Company Knowledge database, which is comprised of three main components:

• Style Guide: Specify your writing style. Do you use the oxford comma? Do you hyphenate specific words? You can specify that here.  
• Brand Voice: This feature lets you upload previous writing samples from key executives and specify your brand’s tone of voice. You can also copy and paste specific webpage URLs to train Jasper.
• Knowledge Base: Upload company positioning statements, product details, and even competitor information to generate more accurate content.

Jasper’s insights feature acts as a coach as it analyzes the highest and lowest performing content to improve net new content and make suggestions for under performing.  

Jasper’s Campaign feature is also handy, allowing you to generate an entire campaign based on a single brief. For example, you can type in a prompt for an AI campaign, and it will generate a first draft of social media, blog, and email copy. 

Finally, it also has plenty of team collaboration features, like a kanban board, a calendar view, and team permissions. 

Jasper is regarded as one of the most advanced AI writing tools on the market, though its complex abilities also make it one of the more costly writing tools. 

It’s excellent for enterprise teams and companies with a full content marketing team, though it might not be a great purchase for freelancers or individual content creators.

Here’s a more detailed overview of Jasper:

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Cuppa.sh

Cuppa.sh makes it easy to generate high quality SEO optimized content at scale. It allows you to use your own Open AI API keys rather than upselling you on tokens, and there are no article generation limits.  

To get started, select the type of content you want to generate. In addition to blog post templates, it also offers templates for local pages, social media posts, product roundups, and social media content. 

If you select the article option, you can ask it to generate an FAQ section, include images, generate a meta description, and other tasks that are important for SEO.

Before you click “Generate article,” you can add related keywords, “People Also Asked” questions, and incorporate related research and news. 

Once Cuppa generates an article, you’ll see more detailed SEO optimization suggestions, and you can analyze the other top ranking articles in the search results for the primary target keyword.

If the first draft of the content is quite what you envisioned, you can manually edit it or use the rewriting feature to generate another variation.

It also offers a programmatic SEO feature so that you can create SEO optimized content in bulk. 

Once you’re satisfied with the article, you can automatically upload it to WordPress or Shopify. 

Cuppa also has an active Discord community where users can ask questions about the product, AI writing, and SEO.

While there are plenty of different AI writing tools, Cuppa.sh is ideal for freelancers, teams, and SEO professionals as it’s an affordable, easy-to-use, and powerful SEO tool.   

Here’s an overview of Cuppa.sh:

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Grammarly

Grammarly is an editing tool with various AI features that make it easy to improve your content’s grammar, spelling, and flow.

To get started, you can use Grammarly’s Chrome extension directly inside Google Docs or write your content in Grammarly’s interface.

It underlines errors and makes suggestions to rephrase your sentences for better flow.  

Grammarly also has a plagiarism checker and it gives each piece of content a specific grade. This makes it easy for content editors to manage a team of writers, as they can require a specific plagiarism and Overall score.

If you want more targeted editing suggestions, you can also adjust the settings in Grammarly to specify the tone of voice, audience, and intent.

The Increase Your Impact feature also provides suggestions to improve the ideas within your writing. For example, it might suggest expanding on the benefits of a feature mentioned or providing an example of a concept you introduce. 

Grammarly offers a generous free plan, though the more advanced sentence rephrasing suggestions are only available on paid plans.

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AI Video And Audio Tools

The video tools below make it easy to generate, edit, and repurpose video content across social media platforms.

CapCut

CapCut is a great all-around video editing tool for long-form and short-form content.

In addition to its templates for various social media platforms and genres, CapCut recently launched its Magic Tools suite, which offers a variety of AI features to automate time consuming editing tasks and improve the quality of your video content.

Here are just a few of the highlights in the Magic Tools suite:

• Remove backgrounds with one click
• Increase video and image resolution
• Batch edit multiple videos
• Convert text to speech
• Automatically produce shorts from long form video content

However, the AI features in the Magic Tools suite make it possible to create entirely new content rather than just expediting the editing process. Here are a few of its AI features:

• Create AI characters
• Turn Product URLs into ads
• Generate unique backgrounds for product photos
• Create AI models to try on clothes
• Automatically generate TikTok ad scripts

Once your videos are ready, you can publish or schedule them directly inside the CapCut dashboard.

Here’s an overview of its latest AI features:

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Opus

Opus is one of the most popular short form content generators. 

You can paste the URL of a long-form video (or upload a video file), and it will scan the entire video, look for the most viral moments, and then generate multiple short-form videos from the long-form video.

It also grades the hook, flow, engagement, and trend for each short it creates.

Opus is best for video podcasts and videos with speech as it analyzes the video transcript to extract the most interesting moments. Therefore, Opus might not be an ideal solution for videos that are primarily scenery or music.

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Adobe Podcast Enhance

Audio quality is one of the most important factors when it comes to creating video or podcast content, and Adobe Podcast Enhance makes it easy to instantly improve audio quality. 

The clip below shows a before and after example of an audio clip edited with Adobe Podcast Enhance (at about 1:00 minute):

You might still want to adjust the audio in editing software like Final Cut or Premiere Pro, but Adobe Podcast Enhance will drastically improve the quality of your original audio. 

In addition to the audio enhancer, Adobe released a Studio feature allowing you to record, edit, and improve the audio quality directly inside your browser. 

Pricing

There is a free version of Podcast Enhance, though Adobe doesn’t publicly list their pricing for the paid plan.

HeyGen

Translating your content into multiple languages can instantly multiply its potential reach. While most people use subtitles to translate video content, it’s not as effective as if the audio is spoken in the viewer’s native language. 

HeyGen makes it easy to translate your video’s audio instantly and even adjusts the speaker’s lips to sync with the new language.

Here’s an example: 

@colinandsamir

How to speak any language #ai #foryou #heygen

♬ original sound – Colin and Samir

It also has other AI features. For example, you can create an AI avatar to act as a spokesperson for your brand or use it as a model in your videos. Here’s an example of how you can even use it to clone yourself:

You can also select a style of voice from over 300 different voices across various regions and from various ethnicities. It currently supports over 40 languages. 

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Podcastle

Editing out bad takes and silences and improving the audio quality of podcasts is time-consuming, so Podcastle offers AI features that do it for you.

Here’s an overview of its AI tools:

• AI Audio Enhancer
• Audio to Text
• Text to Speech
• AI Voice Cloning
• Background noise removal
• Filler word detection
• Silence remover

Here’s an overview from Podcastle of how to use its AI features:

In addition to its AI tools, Podcastle has a complete recording studio, a professional audio editor, and it can even clone your own voice to revoice parts of your script.

It also offers royalty free background music and other basic podcast editing tools to produce a high quality podcast in less time.

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Gling.ai

Gling is a great tool for editing YouTube videos. Its AI features allow you to remove bad takes, cut silence and filler words, and edit the video directly from a script the tool generates. This saves hours as you don’t have to manually comb through the tool to identify bad takes and cut them in the editor.

It also has an AI caption generator to improve video engagement, and other AI editing tools, like background removal and keyframing.

Gling can also generate title ideas, chapters, and even Next Video suggestions. 

It offers a free plan that allows up to one hour of processed media and one free video. 

Here’s an overview of Gling:

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Subscribr.ai

Creating an outline for your video, scripting it, and then crafting a catchy title and hook takes hours.

Additionally, most writing tools don’t do a great job of creating video scripts that sound like you and are optimized for the YouTube algorithm (e.g., have a unique angle, catchy hook, etc.).

Subscribr.ai solves these problems by first analyzing your channel to learn about your tone of voice and then walking you through the outline process of writing a script. Thanks to this process, it’s actually a very good YouTube scriptwriter. 

Here’s how it works.

First, you paste the URL into your channel to understand your tone of voice. 

Next, it creates various audience avatars to better understand how to craft the video scripts to appeal to your target audience. If you don’t have any YouTube videos posted yet, you can upload several writing samples of content you want it to emulate.

You can also specify the word count, tone (e.g., educational, documentary, etc.) and other specific characteristics to improve the initial draft of your video script. 

It then walks you through a content brief that includes specific questions like:

• What’s the topic of the video?
• What’s the angle of the video?
• What is the audience’s goal?

You can also upload research about your topic and it can incorporate that research into the finished script.

This information is the key reason why Subscribr.ai is one of the most effective tools for video scripting. Next, it walks you through the process from ideation and framing to creating thumbnail ideas and hooks.

Once you start writing the script, it takes you through each section of the outline and you can edit it as you go:

This step by step process is what every creator should do before making a video, though many creators overlook these steps. By using Subscribr.ai, your final video will likely be higher quality than if you wrote the script from scratch without going through this process.

Here’s a detailed overview of the platform:

So the idea behind Subscribr.ai isn’t that it instantly generates a subpar first draft, but rather that it walks you through the script creation process and uses your unique idea to generate a compelling first draft.  

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AI Image Tools

Whether you want to create infographics and branded images or unique art and stock images alternatives, here are a handful of the best AI image generation tools.

Midjourney

Midjourney is one of the best tools for generating AI images for websites, social media, and blog content. 

Type in a description of the image you want to create and it will generate several variations of that image.

Below each image, there are four buttons beginning with a “U” and four buttons beginning with a “V.” The “V” buttons download that exact image in a higher resolution. The “U” buttons will give you four new variations based on that image. If you don’t like any of the images, you can prompt Midjourney to regenerate all of them.

That said, Midjourney has some drawbacks. First, it doesn’t allow you to specify what you’d like to change, and it isn’t great for generating very specific images.

Additionally, the images have an AI-generated style, so they don’t always look realistic. It also isn’t great at generating graphics or branded images.

Midjourney has a limited free plan and a paid plan. 

Here’s an overview of how to use Midjourney effectively:

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Dall-E

Dall-E is Open AI’s image generator, and they’re constantly rolling out new versions of the tool. It’s very similar to Midjourney as you can ask it to generate any image and then create iterations based on it. 

Here’s OpenAI’s product demo of Dall-E3:

Dall-E3 is currently only available for ChatGPT Plus users, Microsoft Teams and Enterprise users, and the OpenAI API.

Pricing

Dall-E3 costs $15 for 115 credits, which is about 115 image prompts.

Piktochart

While Dall-E and Midjourney are great for creating artwork and basic images, they aren’t the best at creating graphics and branded images for social media.

Piktochart solves that problem.

Here is an overview of some of the visual tools Piktochart offers:

• Infographics
• Banners
• Brochures
• Diagrams
• Flowcharts
• Graphs
• Maps
• Pitch Decks
• Reports
• Timelines
• Venn diagrams

Type in a prompt, and it will automatically create any of those visuals. You can also ask it to generate an entire Instagram post, newsletter, or report:

For example, I asked it to create an Instagram post promoting a 20% discount at a coffee shop:

Here’s the result it generated:

It also has video tools, including a screen recorder, a video cropper, and a video-to-text tool.

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AI Social Media Content Tools

In addition to creating content, here are a handful of tools that make it easy to repurpose content on social media, schedule content in advance, and more.

Predsi.ai

If you want to generate social media posts for any platform, Predsi is a great solution. 

It’s main features include:

• Text-to-video generation
• Smart copy generation
• Text-to-creatives generation

To get started, type your website’s URL into the Predsi dashboard. It analyzes your site and automatically generates a business description, target audience descriptions, and an overview of your products/services. You can edit this copy or leave it as is.  

Then, you can upload your own content assets and specify your brand’s logo, colors, fonts, and tone. 

To get started, click “Create New” and it will provide a handful of templates:

I selected “Blog to Post” and pasted the URL for our blog post about writing great LinkedIn posts. Then, I specified the post format, variants, and design:

Based on the blog post URL, it offered an outline for the carousel:

Here are the Instagram optimized images, videos, and carousels it created based on the blog post URL:

This makes it really easy to repurpose your content across social media and ensure that each social post is optimized for the specific platform on which it is published.

Predsi also has a handful of other helpful tools, including a content calendar that allows you to automatically publish to different social media platforms from within the dashboard.

There’s also a competitor analysis tool that allows you to keep track of your competitors’ most successful content and generate ideas based on their top performing posts. Just type in your competitors’ social media URLs and it starts tracking them.

Here’s an overview of how Predsi works:

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Buffer

Every social media platform is evolving to include AI features in its product, but Buffer made the list as it is one of the most user friendly social media schedulers.

To get started, you can type in the general topic you want to write about and who you’re targeting:

After Buffer generates the content, you can edit it by rephrasing it, shortening it, or adjusting the tone.

Then, you can rephrase the content for different platforms, including Instagram, LinkedIn, and Twitter: 

Here’s a detailed overview of Buffer’s AI features:

You can schedule the post directly inside the Buffer dashboard, which also has plenty of other features, like an engagement hub to manage comments across all your social media platforms, an analytics dashboard, and more. 

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GaggleAMP

If your employees have a large network of engaged followers on social media, you can ask them to occasionally promote company initiatives.

GaggleAMP helps manage employee advocacy by allowing managers to assign specific engagement activities (e.g., like, comment, share a specific post) at scale. 

For example, managers can assign everyone on the marketing team or all of the executives to write about a new product launch. 

However, most employees don’t know what to write and therefore won’t engage.

GaggleAMP solves this problem because it has an AI powered tool that writes a unique first draft of the content for them. 

For example, below you’ll see that the manager wrote a general overview of the LinkedIn post they want employees to write about on their own social media profiles. Then, GaggleAMP’s paraphrasing tool wrote a unique version of that announcement for each employee the activity is assigned to.

Once the manager assigns this activity to a group of employees, each of those employees receives a notification and can view the post in their personal dashboard.  Then, employees can either use the AI paraphrasing tool to rewrite the content or they can post it as is.

These AI features make it easier to encourage employees to engage and post content as they don’t have to write something new from scratch.

GaggleAMP also has gamification features to encourage engagement and track the ROI of your employee advocacy program.

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Best Free AI Tool

ChatGPT

Some AI content tools listed above have free features, but the free versions are fairly limited. So if you’re looking for a great all around, free AI content tool, ChatGPT is probably the best option.

Specifically, you can use it to:

• Write social media posts, emails, outlines, and even full blog posts
• Optimize content for SEO and social media
• Generate basic images
• Translate content

The only downside with ChatGPT is that because it’s a generic all-around AI tool, the response quality tends to be lower than the more targeted AI content tools on the list. 

To improve your output from ChatGPT, here are a list of ChatGPT prompts for specific content platforms:

• ChatGPT prompts for SEO
• ChatGPT prompts for LinkedIn content
• ChatGPT prompts for Twitter content
• ChatGPT prompts for Instagram content
• ChatGPT prompts for YouTube

If you upgrade to ChatGPT-4, the outputs tend to be higher quality, but it’s still important to learn how to write effective prompts.

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Get More Help Improving Your AI Content Strategy

The AI content marketing landscape is rapidly evolving and it can be tricky to stay up to date with the best AI strategies to improve content quality and increase output. 

To solve this problem, Copyblogger founder Tim Stoddart created the Copyblogger Academy. The Academy is a community of creators building personal brands and businesses through content marketing. 

Each member also has access to nine courses, ranging from content marketing and personal branding to SEO and email marketing. Members can also ask for feedback on work and attend accountability meetings.

Join before we raise prices later this year.