What Is a Content Calendar? Plus 5 Free Templates

What Is a Content Calendar? Plus 5 Free Templates

Reader Comments (4)

  1. Good write up, Stefanie. I’m a copywriter, UX designer, and strategist. I’m also as ADHD as they come so I tend to copy creep and have to keep myself in check. My brain turns one keyword into 10-20+ articles. So I resonate with the post about doing a content series.

    I’ve learned when creating a content series, It’s best to write up and link together your first 3 articles before publishing them. This way you give some flow into your series but don’t give it all away at once. It’s been helpful to build readership & email subs with a gate after the 3rd post.

  2. I Stefanie. I really liked the part of the post where you discuss building topical authority over a subsection of content. Would you recommend having several smaller pieces being your topical coverage or writing a large post with several smaller supporting posts?

    I guess it would be possible to start with the smaller posts and develop a large page that covers many of the same ideas. I think this is where a lot of writers are struggling when managing time. The post length should be taken into account and deciding the length of an article can be very difficult. Usually, I don’t know how long a post will take until I begin writing so it would be difficult for me to build a calendar since I am unsure of the amount of time I need to dedicate.

    Still having a calendar is a great way to force yourself into writing consistently. Which many writers including myself struggle with.

  3. Hi Stefanie,

    Yes, it is always good to have a content plan and a calendar. And I do appreciate your idea with the lo-tech calendar.

    Nowadays, after writing for decades, and for my own brand, I have realized that I am more productive if I do not have any deadlines (if content calendar dates are deadlines…).

    But I do realize, of course, that some blogs have announced that they will release their “post of the week” on, say, a Tuesday, and therefore have to stick with that in a pretty rigid fashion. But I know that isn’t the way for me, at least.

    So I think it’s important to adapt things to one’s own personality and level of creativity.

    Best wishes!
    Chris Bocay

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