One cool thing about being a content marketer is that you tend to become an expert in your topic. You…
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Archives for July 2019
4 Responsible Ways to
Communicate Data
17 Perceptive Ways to Persuade with Modern Copywriting
How to Win Over New Kinds of Readers
8 Calls to Action that Initiate New Relationships with Customers and Collaborators
3 Tips for Creating Your Own Independence Day
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Does Your Copy Pass the ‘Forehead Slap’ Test?
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify…