This week on The Lede …
- How George Lucas Would Write a Blog Post
- Mark Zuckerberg’s 6 Ingredients of Success
- How to Make Your Content Go Viral
- The Difference Between Good and Great Content Marketing
If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter.
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The Difference Between Good Content Marketing and Great Content Marketing
Mr. Pulizzi offers a compelling short history of content marketing, as well as a digestible list of six characteristics that will determine whether your content is great, or merely good. And don’t miss his formula for effectively sharing content on social networks at the bottom of the article …
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The Periodic Table of Content
To determine your content strategy, you first need a basic understanding of the different “elements” of content marketing. This powerfully creative graphic delivers that understanding, and more … “Once we know what’s on the Periodic Table of Content, we’ll be ready to start smashing particles in the content accelerator.”
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How to Make Your Content Go Viral
Before you dismiss this article as just another pointless “viral tactics” list, spend a moment with it. Ms. Dietrich makes the case for a much better alternative to forced virality (doesn’t exist), and offers her answer to producing and distributing content that truly spreads.
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98 Content Marketing Articles That’ll Keep You Up for Weeks
A massive, well-curated, and well-organized list of very useful links. Grab a cup of coffee, you won’t be sleeping tonight anyway …
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Mark Zuckerberg’s 6 Ingredients of Success
Mr. Zuckerberg’s gotten success. Can’t be denied. Might as well learn everything you can from it, use what’s useful, and get on with your business. This article formulates and proposes a 10,000 ft. view of just how he did it.
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How George Lucas Would Write a Blog Post
It seems as if Mr. Lucas had a “secret template for creating the original Star Wars trilogy”. If true, that template could prove invaluable to a content marketer. Particularly, a content marketer tuned in to the power of good storytelling …
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BONUS: Do Not Click This Link
Nothing to see here, please move on. Just something about a CEO, a multimedia email newsletter, and the business of new media content. You don’t want to know anything about building an audience or the future of Internet entrepreneurship anyway. Do you?
Did you miss anything on Copyblogger this week?
- 7 Crucial Tactics for Writing a Wildly Successful Guest Post
- 8 Quick Tips for Writing Bullet Points People Actually Want to Read
- The “New” SEO Secret Weapon
- How to Recover From a Social Media Hangover
- An Old-School Media Business Model That’s Powered by Online Marketing
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.
Reader Comments (10)
The “98 Content Marketing Articles That’ll Keep You Up for Weeks” — Seriously… a CUP of coffee? Not sure if I should say thanks. Might not get any work done all morning.
HaHa completely agree with Linda above… Think my Saturday afternoon has now been over taken with reading and research… Teaches me for clicking on a link 🙂
Hi Robert,
Another powerful list of resources here.
Like Linda and Mike, time to set a nice chunk of today aside, and dig in.
Thanks for sharing with us.
Ryan
Love the Mark Zuckerberg article although someone rightly pointed out in the comments, one of the key ingredients missing from the recipe for success in that particular article is intelligence!
Content marketing has quickly become the trend over the last year in marketing departments everywhere. The concept opens new avenues for creating, gathering, and distributing your marketing message. Content marketing, simply put, is the use of any relevant content to market your brand, product, or service. Gone are the days when your marketing department was solely responsible for writing content. Now, marketers are using white papers, guides or manuals, or any other content written by anyone in the company as marketing copy. The members of your marketing team are most likely not the people who know the most about your product or service, but whoever writes your guides, manuals, or even white papers probably does. Marketers can take datasheets or other content written by engineers, developers, or whichever employees have specific knowledge of your product or service and quickly create press releases, blogs, or other market materials. It’s a time and a chance to celebrate what your business really knows and the individuals that make it up.
Thanks for the shout out on the TopRank article. They did a great job with the overview on my presentation. Cheers!
Holy C***
Now I Am Definitely Going To Have Add A Slot Of Time For You Guys!
Very compelling and readable!
Rockin
Greg
I love it when I get to see something old in a totally new light, and that happened with the Periodic Table of Content. A really quirky and helpful way to look at content, and it’s already given me some new ideas for future content.
For anyone who skimmed this post, go back and check out the full article.
I do like the idea of being able to brush up on how I will be going about my content generation efforts for new web content..
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