Let’s be clear. There’s nothing wrong with tactics that depend on tools that are here today, gone tomorrow.
(If there was, we wouldn’t use twitter as heavily as we do.)
In fact, it’s smart. Web 2.0 in particular has given us a lot of nifty tools to play with. We’d be crazy to ignore them.
What isn’t smart is to build the core of your business around something that can change in a heartbeat.
That means you either structure your business on one of the core human drivers that motivate us no matter what culture or century we might find ourselves in.
Or you base your business on the one constant that’s going to hold for at least the rest of your lifetime … change.
The one thing you can count on in 2010 is that everything
we’re doing now will change radically by 2013.
Never mind 2019. Or 2029. Or 2099.
The current economic mess isn’t (just) the result of some really stupid financial decisions. It’s also the result of today’s pace of change.
It makes sense, right? It’s communication that changes us as individuals. When communication becomes instant and global, so does change.
Don’t count on this being the last nasty economic meltdown you’ll see in your lifetime. Maybe not even in this decade.
Don’t count on the jobs that were whacked by the recession ever coming back. Whole professions are suddenly as extinct as T. Rex.
Of course we’ll always have good old human nature. People will do the same things. But we’ll do them in startlingly different ways.
So where does security come from?
In the 21st century, we have two choices.
We can stand helplessly on the beach while the tsunami carries us away.
Or we can learn to ride the wave.
Change, itself, is the new stability.
If you can build a business that benefits every time the environment changes, you’ve created something that’s recession-proof, competitor-proof, and even (yes) Google-proof.
Imagine that every time the Dow plummets, you perk up, knowing your business is about to do its best year ever.
Imagine that every time another entire industry gets sucked into an economic wormhole, you double your income.
Even better, imagine that you do this by helping people.
Not by being a scavenger or a bottom-feeder. But by helping other people navigate and thrive in tough times.
The smartest profession for the new century
Nope, it’s not software development or green business or anything in social media.
Nope, it’s not putting together obscure financial derivatives that only Gordon Gecko could love.
Nope, it’s not even being a spoiled heir/heiress. Daddy’s money could vanish in the blink of an eye, after all.
The best combination of freedom, money, meaning, and value
in the 21st century will be given to teachers.
When you know how to take complex change and translate it into concrete action that lets other people survive the tsunami, you become one of the most valuable people society has to offer.
That also, by the way, translates into being nicely compensated.
Now doing it well takes some skill and a bit of work. Throwing together a few blog posts or a funny cat video on You Tube isn’t going to cut it.
But it’s a process that can be learned and mastered. It’s fun and interesting, especially for people like you who are a bit more curious (and — let’s face facts — brighter) than the average.
Can you do it on your own?
Of course you can. If you’re a self-starter who loves to do everything yourself, you can put the time and effort in and come up with your own flavor of success.
For you go-it-alone diehards, we’d like to help out. So next week, you’ll get some tools to help you put together a business that’s based on teaching and helping others.
We’ve got case studies, taking a close look at people who have built great teaching-based businesses. Read these carefully — sometimes the smallest insight can make a radical change in your own approach, and in your results.
We’ve got a process map that spells out all the steps you need to take.
And we’ve got a video on how to get more traffic, which is every content marketer’s first question.
If for some reason you’re reading this and you’re not
on the Teaching Sells waiting list, you need to get on that
list to get these goodies.
To do that, enter your email address below, then click the link in the confirmation email you receive.
We don’t use these email addresses for anything other than news about Teaching Sells. No spam, no games, no offers from partners or anyone else.
What if you get overwhelmed?
That’s where the Teaching Sells course comes in.
I won’t sugar-coat this. Creating a lucrative teaching-based business can get complicated. None of the steps is particularly difficult, but stringing them all together can be a bit overwhelming, particularly if you’re new to online business.
Teaching Sells was designed to walk you through the entire process. A to Z.
And this year, we’re adding a wealth of new material to help get you moving faster than ever before.
But I don’t want to get ahead of myself. So stay tuned for all of the self-help information next week. And the following week, if you’d like to learn more about Teaching Sells, we’ll have lots of detailed information for you.