When I review applications from students in our Certified Content Marketer training program, I get to read some great content….
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15 Marks of Exceptional Writing that Gets Noticed
A 7-Point Plan for More Shareable Content
3 Reasons Why Good Ideas Are a Real Threat to Good Writing
Ernest Hemingway’s Top 5 Tips for Writing Well
Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…
10 Ways Specificity Helps You Build a Profitable Audience
3 Resources for When You’re Ready to Take Control of Your Writing Career
Writing Advice: Trick or Treat?
Take 15 Minutes to Find Your Winning Difference
