Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers.
Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers.
About once a month, you get an invitation to be interviewed or sit on a panel. Due to the authority you’ve established, people in your industry look to you for advice, direction, and education.
Launching a membership site might be an ideal way to monetize your authority.
But what exactly is a membership site?
Watch our short, fun video about membership sites
Here’s our video for the definition of a membership site:
Animation by The Draw Shop
For those of you who would prefer to read, here’s the transcript:
A membership site is a private, password-protected website that offers exclusive content and training and (often) the ability for members to interact with one another.
These members pay you either a one-time or a recurring monthly fee for access to the site. You can also build a free membership site, giving access to exclusive content or products in exchange for a prospect’s free registration.
Or, you can offer a combination of free and paid levels within the same site, allowing your customers to upgrade their subscriptions according to their needs.
You’ve probably come across sites like these before — just like Authority, Copyblogger’s content marketing training and networking community.
So, if you’re an expert in something, and want to go beyond just blogging, creating a membership site can leverage your time significantly — and, if done right, can become a very sustainable digital business.
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Grow and serve your audience
If you’d like additional information about membership sites, visit these three resources:
- Why Every Great Website is a Membership Site
- Why You Need a Membership Site
- 7 Tips for Creating and Running Your First Membership Site
And with the Rainmaker Platform, you can build powerful membership sites without all the hassles of technical development and management.
Learn more from the Content Marketing Glossary
We’ll feature the rest of the videos soon, but if you’d prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.
By the way, let us know if there are any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.