Case Study: How a Corporate Consultant Built a Thriving Business with Content

Case Study: How a Corporate Consultant Built a Thriving Business with Content

Reader Comments (17)

  1. What an interesting interview. Thanks for sharing it here.

    I appreciate these ideas. We spend too much time in front of a computer screen and the sedentary lifestyle is like a killer disease.

    The antidote is regular, physical exercise. People who grew up on a farm know about this through instict. It is we who live in big cities that are unaware of this fact. Wisdom is as old as the hills and as fertile as a valley: time to re-discover what our genes are whispering in our ears. And time to make that change, slowly but surely. I appreciate this timely reminder.

    • You are 100% right — the basics will forevermore remain the basics. What I find is that the more we move our world into the digital world that we have started dissociating our brains from our bodies, forgetting we need a healthy body to support us.

  2. Godin’s quote is dead on. Once you push yourself and cut sources of retreat you do things that few others do. Amazing post and story!

    I like setting up ridiculous goals. Why? Because I cannot think them through. Relying heavily on my intuition pushes me to do stuff that makes zero sense in more than a few cases. Awesome starting point to achieve stuff that few others achieve.

    Now I am creating and publishing up to 20 videos daily/ Why? Listening, quiet listening, pushed me in the direction. Each video focuses on my niche, so I am targeting my search as well.

    The easiest way to create success online or offline is to solve a problem and to do it by stating your intent, pushing forward and cutting off ALL sources of retreat.

    Great post!

  3. I resonated with with, “Historically, the biggest mistake I’ve made is trying to emulate what someone else does. I fell into the trap of thinking, “if it’s working for them, it will work for me.”” I agree with this.

    It’s okay to emulate another blogger/entrepreneur, but you should be your own blogger/entrepreneur. Use what works and leave the rest.

    Also, find your own voice. Don’t think that you have to be like “so and so” in order for your blog to take-off. Find your uniqueness and run with it. 😉

  4. Awesome interview! I have to say that it’s fascinating to get this high level overview of your business, Jen…I think all too often we get caught up in the every day “issues” and forget to celebrate the absolutely AMAZING stuff we accomplish. The metamorphosis of your business and your commitment to your mission is inspiring.

    Also, as someone who’s life has absolutely been changed for the better by being in your sphere and being exposed to your work (yay, no more excruciating stomach pain!), I can say that I for one, am so glad you took the risk and continue to put yourself out there every day. The mission you have taken on is such an important one. Just thought you should know that! 🙂 <3

  5. Email list is my weakness. I’m already putting so much time into my blog that I keep putting it off. I work full-time, am a single dad, and writing books and songs is my main purpose. The blog is the platform. I’m hoping to start an email list this fall. Great article. Thanks.

    • Dan – don’t put it off another day (and definitely don’t wait until this fall!!) Take a few minutes, get signed up for Aweber or MailChimp, and pop an opt-in form into your site. The longer you put it off, the more you’re missing out…just bit the bullet and do it today.

  6. Great notice on profitability. I had someone tell me once that when looking for a niche is to find one that you will enjoy spending a lot of time around. Secondly, this group has to have money for what you are selling. Otherwise it just won’t work …unless you are independently wealthy.

    • Mike,

      I feel like that profitability one is an easy trap to fall into, especially for the more socially minded entrepreneurs. We badly want to help — everyone. But we’re no good to anyone if we can’t afford to pay the rent and keep the lights on.

      (Which is also true when it comes to self-care — we have to take care of ourselves so we have the energy to help others.)

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